Lauren Hanson

Had to develop a range of promotional materials, to promote myself within the field of Journalism. I developed the following:  A personal identity  Business Card  Letter Head

I researched a few different personal identities, but only some stood out to me. The first one that stood out was Lauren Orsini who is a journalist, the reason the card stood out was because it was simple and straight to the point. The second one i looked at was Marcy Richards, i thought the design was very creative and made a point. The last one i looked at was Bentley, the buisness card is not a typical everyday buisness card it is made out of metal and relates to the design of a car.

 This was my first attempt at creating my personal identity. The reason behind the personal identity, is to reflect the journalistic style this is what is represented with the pencil. However I didnt think this worked very well and was very dull. However it didn’t reflect me as person, but it did reflect the journalist style.

The second attempt at creating the personal identity worked reasonably well. Although it worked well it didnt seem to be very interesting and was reasonably dull. This is why i decided to adapt the personal identity further.

The final design represents me as a person, the flower that i made transparent using the transparency tool in Illustrator represents my love for flowers. The circle joined together signifies family. My family are very important to me this is why I thought it was the most appropriate way to represent me. Finally, the black writing on a white page represents journalistic qualities. As a journalist, i thought it was appropriate to reflect my occupation.

Business card

The personal identity that I wanted to create was a freelance journalist. As a freelance Journalist, you have to work extra hard at promoting yourself. Freelance Journalism is competitive, it is essential to make yourself known as well as maintaining good contacts. However this does not display my person identity, and is very dull for a card which would not work well.

I really like this card, it contains my personal identity in some form. However as the graphic is really big, you can not place your details on it. This is why I decided not to use it, but i adapted on it instead to make it alot better.

This is the final front and back of my design. The front Works really well, because the personal identity I created for myself works well on the card. Also it reflects me as a person whilst maintaining a professional manner. I used several different effects such as transparency tool, blur tool and gradient tool. The back Contains all the appropiate information that is required. It also complies with the same house style that is used on the front of the card.

 At the begining i liked this letter head, however it does not work well as it is too big and is very compact.

The letter head continues a similar style that is used on back of the Business Card, I wanted to produce a letter head that continues with a similar meaning to the buisness card. I created several different ideas, but i thought the final one worked properly.

The final letter head really works well, the house style is similar to the business card and personal identity. The letter head is clear and is effective at providing the details as well as maintaining a professional manner. All of the designs work well together which makes the card, the identity and letter head work well together.