Google Local Update – How to Rank in the Top 3 Peter “Webdoc” Martin and Ron “Mad” Max Full Name I Company I Job Title I Peter “Webdoc” Martin & Ron “Mad” Max I Cactus Sky Digital I President & Business Development Director I

The 7-Pack is OUT Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I Google displayed 7 Local Search Results Each listing included: Name Website Address Google+ Ranking

The 3-Pack is IN Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I Google adjusted to Mobile-Friendly design Each listing includes: Name Google+ Ranking Hours Buttons for website and directions

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I What You Need to Know The 7-pack is now a 3-pack Google Maps is still hugely important Google+ is less of a focus in local search Websites are more visible Phone numbers are not as visible, but still easily found Reviews and review stars are featured more prominently

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I Online Reputation Influences Sales 86% of car shoppers are searching online first. Consumers are 25% MORE LIKELY to research online reviews for high-cost purchase like cars.

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I Protect Your Dealership 72% of consumers say that positive reviews influence where they purchase. A negative review will show up in 35% of the searches for your dealership.

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I Monitor, Listen, and Act Proactively monitor your online reputation, communicating and listening to your customers and acting immediately when a negative review or complaint is initiated. Build Your … Reputation, Sales & SEO

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I Automated Follow-Up Follow up with an asking them to leave a review if they are happy or use the NOT satisfied form if they weren’t. This gives you the opportunity to stop a bad review before it’s posted.

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I Interactive HTML Mobile-enabled Offer links to 3rd party review sites Ask for the review See if they’re happy Contact BOTH Sales and Service Customers

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I Video Message from Dealership

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I Get Negative Feedback Directly The Power of the Not Satisfied Button

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I Actual Submissions: Submission for Honda Dealer Nov 19, :22 PM Name: Phone: Comments: Brought my CRV in for service on 11/13 for six-month paint guard protection. Advised your service person that previous applications had left residue on the windows and I had to clean the residue off with Windex when I got home. I was assured the windows would be cleaned this time after the application. When it rained early the following week, the wiper blades smeared residue all over the windshield. Disappointed. Wish I had never ordered the paint guard package. Will not order it again.

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I Actual Submissions: Submission for Toyota Dealer Nov 19, :45 AM Name: Phone: Comments: I was not satisfied with the equipment of the car leased, I was mislead so they would sell me the car on the lot. I then attempted to return the vehicle for a model that had all the equipment I originally asked for within 4 days of my purchase. The car had less than two hundred miles on it. They said I was over 4 thousand dollars top heavy now and my new lease payment would increase over 300 dollars for a car that was less than two thousand more. THAT IS NO ACCEPTABLE!!! I have great credit and money was not the issue. I want something done or a reason why the quality of your vehicle would depreciate that much in 4 days!!! Please contact me ASAP

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I 22% of permission-based messages are being blocked by SPAM filters. Blocked 70% of your customer and prospect database is comprised of:

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I Shift to Mobile Google is optimizing for the mobile experience Click to call buttons are featured in Google ads Less results displayed for the smaller screen

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I 66% of consumers are reading your messages on a mobile device. Mobile Responsive

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I This is an example of an that is NOT mobile-responsive. 78% of consumers delete an that does not adapt to their mobile device.

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I Phone number is click activated. Video will play Links are active. Mobile-Enabled Reach 100% of your audience.

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I High Stakes Game “I am here to tell you that being bad is, and hopefully will always be, bad for business in Google’s search results.” Amit Singhal Google Blogger 12/1/10 Google has always factored online reputation into its SEO algorithm With the new limit of local results, positive reviews have more weight than ever

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I The Importance Of Online Reputation Less than 1% go past Page One on Google Online reviews rank highest Not visible to consumers You WILL lose sales

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I Reviews Matter “Based on the current display, particularly the local finder, it does appear that ratings and reviews are much more prominent in the UI, so focusing on making sure your business has a high rating with a decent amount of reviews should be a priority." Andrew Shotland President, Local SEO Guide 9/15/15 Google has removed phone numbers and exact addresses, but starred reviews remain Dealerships hoping to rank in the Top 3 need to make sure they’ve got a high volume of good reviews

Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I Step Up to the Plate Use interactive HTML to contact your customers and ask them for a review. Link them to 3rd party review sites. Give them an opportunity to complain to you 1 st. Ask Your Customers If They Are Happy

The local search pack will show three listings instead of seven. A large map has been added to the local search 3-pack, taking up even more real estate on the SERP. Desktop and mobile results are now in the same format. Address and phone number have been removed from many local search results and replaced with website links and click to call buttons. Photos have been removed from many searches. Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I Summary of Changes to Google Local

Ask for feedback Direct happy customers to the review sites Address unhappy customers offline Improve your online reputation Peter “Webdoc” Martin & Ron Max I Cactus Sky Digital President & Business Development Director I Be Proactive Not Reactive

Share an important takeaway you received from this session using hashtag #DD20 for a chance to win an iPad Contact Info Full Name: Peter “Webdoc” Martin Company: Cactus Sky Digital Job Title: President Full Name: Ron Max Company: Cactus Sky Digital Job Title: Business Development Director