Magazines and the popularity of soft news VS Circulation Taken from the Audit Bureau of Circulations Australia’s most popular magazine Women’s weekly.

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Presentation transcript:

Magazines and the popularity of soft news VS

Circulation Taken from the Audit Bureau of Circulations Australia’s most popular magazine Women’s weekly has a circulation of a month Second most popular Woman’s Day has a circulation of a week

Content Woman’s Day: Even balance between celebrity news and lifestyle Who: Stronger emphasis on celebrity gossip

What makes celebrity magazines popular? Generation x & y are heavy users of magazines reading 5+ issues per month source : Roy Morgan Celebrity magazines are popular amongst generation x and y who are often time poor and seek escapism into the private lives of celebrities. People want to be entertained.

Future Celebrity magazines are becoming the norm in the magazine market.