CORPORATE IDENTITY Symptoms, Diseases, Treatments Corporate Image & Brand Management

CONTENT Six Flags of Warning Four More Rockets Partial Solutions New Name or Logo Image Making: Bad Image? Corporate Identity Program: Diagnosis

SIX FLAGS OF WARNINGS

Six Flags of Warnings 1.Company’s stock price is undervalued 2.Difficulty to get attention from security analyst 3.Industry is booming but your market share remains stagnant 4.Competent candidates don’t want to work for you 5.Financial community and/or your existing customer base greets with skepticism your expansion plans 6.Your stock is undersubscribed

Four More Rockets

1.When your company is acquired or merged w/ another or acquired some new assets 2.When there is a major change in strategy 3.When a company suffers a crisis or disaster 4.Changing trends

Partial Solutions There are situations when one can ignore an identity problem and hope it goes away on its own accord, or corrects itself Alter image through corporate advertising New name and/or logo