DO YOU THINK ADVERTISING AFFECTS YOU?. WHAT IS THEIR SLOGAN?

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Presentation transcript:

DO YOU THINK ADVERTISING AFFECTS YOU?

WHAT IS THEIR SLOGAN?

WHAT COMPANY IS THIS, AND WHAT IS THEIR SLOGAN?

WHAT COMPANY DOES FLO REPRESENT?

THERE WAS A TIME WHEN THESE ADS WERE RUN IN NEWSPAPERS AND MAGAZINES!

How do you think these ads influenced society? Have things changed today?

SO…..WHAT IS ADVERTISING??? - A message from vendor/manufacturer to consumer - Intended to give information which will influence consumer choice - Aimed at a known audience - Paid for by somebody

ADVERTISING IS A PART OF OUR CULTURE If you look around you, you will find your world filled with advertising -on huge billboards in the streets -on the pages of magazines -between the tracks played on the radio -on the walls of the hockey arena -on the pages of internet sites -at the bottom of s -on the backs of movie theatre tickets -on the shirts of soccer players. It seems that any surface that will hold still long enough to be read is considered a potential advertising medium.

ADVERTISING IS A PART OF OUR CULTURE The fact that there is so much advertising out there means that it is part of our daily cultural experience - it's almost impossible to avoid it. Therefore the study of advertising is not just about WHAT manufacturers say to consumers, but it about HOW it is said.

ADVERTISING TECHNIQUES Understanding and analyzing various types and mediums of advertising.

WHAT IS THIS AD TRYING TO SELL?

CHAPSTICK

WHAT IS THIS AD TRYING TO SELL?

MCDONALDS

WHAT IS THIS AD TRYING TO SELL?

LISTERINE

WHAT IS THIS AD TRYING TO SELL? it's an ad for Chapstick.

JUICY FRUIT GUM

WHAT IS THIS AD TRYING TO SELL?

BURGER KING

ADVERTISING TECHNIQUES: Basic techniques and elements That build a successful and persuasive ad

1) SEX APPEAL Using attractive people or sex to sell products

BACKFIRING

2) WIT AND HUMOR Making viewers laugh

SNOB APPEAL Making the buyer feel like they are important, fancy, special…

FAMOUS PERSON Having a celebrity or authority appears in an ad to lend his or her stellar qualities to the product.

THE SCIENTIFIC OR THE EXPERT CLAIM Using some sort of “scientific proof” or specific numbers, or an impressive sounding mystery ingredient

THE WEASEL CLAIM Using words or claims that really don’t mean anything.

"Listerine fights bad breath." "Leaves dishes virtually spotless."

THE WEASEL CLAIM Commonly used weasel words include "helps" (the champion weasel); "like" (used in a comparative sense); "virtual" or "virtually"; "acts" or "works"; "can be"; "up to"; "as much as"; "refreshes"; "comforts"; "tackles"; "fights"; "the feel of"; "the look of"; "looks like"; "fortified"; "enriched"; and "strengthened."

THE BANDWAGON DEVICE Reminding us that we should follow the crowd

“Over a billion served!”

“Better come in quick! Everyone will be after This great new deal!”

FEAR Scaring us, showing us something awful or distasteful – something we DON’T want to happen to us

AD TEST

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Grey Flannel Suits any man. 2.

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You’ll find more smiles than ever. Introducing Moister, Fruiter Rainbow Cake. 4.

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Encourage your children to do more sports. 13.

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Helps stop gas before it starts… 16.

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Listerine Mouthwash 18.