How would you define advertising? 12-8-2015 How would you define advertising? Objective: Students will be able to define advertising and determine its impact on society.

TO DO LIST: COPY Advertising Notes WATCH: https://www.youtube.com/watch?v=7d3VAYGnXjYb Advertising Techniques: Describe Recent commercials

Introduction to Advertising

Defining Modern Advertising Five basic components: Paid communication Sponsor is identified Tries to persuade or influence Reaches a large audience Conveyed through impersonal mass media Advertising is paid persuasive communication Uses nonpersonal mass media to reach broad audiences to connect an identified sponsor with a target audience

Key Concepts of Advertising Strategy Creative idea Execution Media The logic and planning behind the ad Advertisers develop ads to meet objectives Advertisers direct ads to identified audiences Advertisers create messages that speak to the audience’s concerns Advertisers run ads in the most effective media

Key Concepts of Advertising Strategy Creative idea Execution Media The central idea that grabs the consumer’s attention Creativity drives the entire field of advertising

Key Concepts of Advertising Strategy Creative idea Execution Media Effective ads adhere to the highest production values in the industry Clients demand the best production the budget allows

Key Concepts of Advertising Strategy Creative idea Execution Media Communication channels that reach a broad audience How to deliver the message is just as important coming up with the creative idea of the message

The Functions of Advertising Builds awareness of products and brands Creates a brand image Provides product and brand information Persuades people Provides incentives to take action Provides brand reminders Reinforces past purchases and brand experiences

Techniques For each of the below advertising Techniques, Describe a recent commercial you have seen that used that technique . This will be collected at end of period. Association Call to action Claim Games and Activities Humor Hype Must-have Fear Repetition Sense appeal Special ingredients Testimonials and endorsements Prizes, sweepstakes, and gifts