100 200 300 400 500 Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques.

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Presentation transcript:

Collectivism vs. Individualism Basic terminology -isms Types of Psychology Advertising Techniques

Collectivism vs. Individualism 100 Identity is found in one’s group What is Collectivism?

Collectivism vs. Individualism 200 Trust is placed in individual decisions. What isIndividualism?

Collectivism vs. Individualism What is Individualism? Identity is achieved by one’s own striving

Collectivism vs. Individualism Individuals are socialized to be emotionally independent of their social group What is Individualism ?

Collectivism vs. Individualism U.S., Canada, Australia and other Western Nations are this. What is Individualism?

Basic terminology This is the scientific study of mental processes and behavior. What is psychology?

Basic terminology What is psychiatry? This is a branch of medicine that is concerned with diagnosis and treatment of mental disorders.

Basic terminology Basic Psychology This is the pursuit of knowledge about natural phenomenon for its own sake.

Basic terminology Who are research psychologists? These are psychologists who study the origin, cause or results of certain behaviors.

Basic terminology What are applied psychologists? Psychologists who make direct use of their findings

-isms – 100 What is structuralism ? This tries to identify the basic parts, or structure of the conscious mind.

-isms What is functionalism? Study how animals and humans adapt to their environment.

-isms What is behaviorism? This studies behavior, rather than hidden mental processes

-isms Functionalism was influenced by this “ism”. What is Darwinism?

-isms This is not an ism: This studies how human behavior is determined by the unconscious What is a psychoanalysis?

Advertising Techniques What is testimonial? “I am Khloe Kardashian and I am a Vegetarian”

Advertising Techniques What IS PLAIN FOLK? “Real Women have curves”

Advertising Techniques What is snob appeal? “Beware of a cheaper cup of coffee, it comes with a price”

Advertising Techniques What is Glittering Generalization ? “Fit has a feeling”

Advertising Techniques 500 What is Bandwagon? “Be somebody: Wear Abercrombie&Fitch”

Types of Psychology What is psychobiology? This is the study of the biological processes of the brain

Types of Psychology What is humanistic? ____________psychology is characterized by an emphasis on people’s inborn desire for personal growth and their ability to continuously make choices.

Types of Psychology What is positive? ____________psychology studies how people find mental health and happiness in their everyday lives.

Types of Psychology What is gestalt? __________ psychology is an approach that studies how the mind actively organizes stimuli into meaningful wholes.

Types of Psychology Cognitive Psychology _______ psychology attempts to understand behavior by studying how the mind organizes and makes sense of information.