Type of Advertising Institutional advertising Brand advertising *** Classified advertising Promotional advertising Advocacy advertising On the basis of geographical spread National *** Local Global Classification of the advertisement on the basis of target group Consumer *** Industrial Trade Classification of the advertisement on the basis PLC Informative Persuasive Reminder *** AIDA Please consider this model and analyse the ad as to what are the results generated by the company through thus campaign or a single ad

Ad Analysis Attention getting technique Shock, surprise, drama. Message The message given to the audience is that as an established brand in the market the company efforts are to maintain a BRAND RECALL and reinforce its image. Visual and sound Effects High drama created due to the scene , commotion due to some breaking news, excellent attention grabbing gig. What motives are being addressed? attention grabbing, creating a space in the mind of the consumer. For the consumer humor, exaggeration and, satire A good mix of all the above emotions is used in the ad to bring about a moment of happiness which will remain in the minds of consumer.

To test the effectiveness…… The effectiveness of an ad depends on various factors, most importantly the objectives behind the development and the release of an ad Appropriateness of messages :- Extremely creative hence the message becomes unclear. Visuals and sound effects :- It is the best combination of visuals and sound effects used to deliver the idea. Rational Appeals: Feature Appeal Rational Motives : Quality Dependability Durability Performance Efficiency :Personal States or Feelings: Excitement Happiness Joy Advertising Executive Techniques: Dramatization Humour Combinations

Type of Advertising Institutional advertising Brand advertising *** Classified advertising Promotional advertising Advocacy advertising On the basis of geographical spread National *** Local Global Classification of the advertisement on the basis of target group Consumer *** Industrial Trade Classification of the advertisement on the basis PLC Informative *** Persuasive Reminder ***

Ad Analysis Attention getting technique Message Sarcasm. There is a social message which is conveyed through intelligent combination of a generic situation being tackled in a different way Message The message given to the audience is that as a challenger brand in the market the company efforts are to create a unique identity and reinforce its image. Visual and sound Effects The best example to present common sense presented in a uncommon way What motives are being addressed? attention grabbing, creating a space in the mind of the consumer. For the consumer Sarcasm Pricks the conscience, satire Social concern A good mix of all the above emotions is used in the ad to bring about a moment of truth which will remain in the minds of consumer.

To test the effectiveness…… Appropriateness of messages :- Extremely creative and a sarcastic way of promoting the brand with a social cause by relating it to the consumers everyday problems hence even if the message becomes unclear the brand register in the mid of the consumer . Visuals and sound effects :- It is a great combination of visuals and sound effects used to deliver the idea . Rational Appeals: Social responsibility and self consciousness is used to Appeal the mind or rationale Social based feelings : Embarrassment Involvement Rejection Personal States or Feelings: Actualisation Ambition Arousal Pride Self Esteem Advertising Executive Techniques: Dramatization sarcasm Combinations