Advertising Techniques Key Concepts, page 41 in cream packet

Fear appeals to audience's sense of fear If you can make people scared, then they will believe or buy anything

Bandwagon Feel like dancing?? everyone else is doing it. idea of a parade, where happy people go by on bandwagons and people in the crowd have the urge to 'hop on‘ an age-old technique used to recruit soldiers for war or sell hamburgers to the masses. Feel like dancing??

Shock Advertising used to gain attention free publicity can be effective for increasing brand awareness and an eventual rise in sales Many companies do not even show their product

Conflict relies on the audience's interest in seeing the conflict resolved can sometimes lead to shock advertising if scandalous or controversial

Testimonials Do you like DoubleMint Gum? Chris Brown does.  more likely to buy a product that he or she if spokesperson is famous appeals to the audience's sense of ethos person from the testimonial usually comes from the same demographic group as the target audience Do you like DoubleMint Gum? Chris Brown does.

Problem/solution (or benefit) convince someone that they have a problem, sell them a solution if an audience can identify with one characteristic of the problem, then they can be persuaded to believe that they must buy into the solution.

Anti-advertising draws attention to and increases awareness of the conventions of advertising Tells the audience that they are smart enough to see through the tricks played by advertisers breaks the rules of advertising

Which techniques are used and to what effects? German Coast Guard Embrace Life MTV Global Warming Ad Party All Night Pro-aging Unhate