The long-awaited year has arrived Meet the first one… Kathleen Casey- Kirschling Born January 1, 1946 Collected Social Security in 2007.

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Presentation transcript:

The long-awaited year has arrived

Meet the first one… Kathleen Casey- Kirschling Born January 1, 1946 Collected Social Security in 2007

Kathleen Speaks for her Generation December 2010 AARP Study 800 Boomers Turning 65 in 2011

Fears Financial Security Health Fears Financial Security Health Hopes Great “third phase” Live to 88 Hopes Great “third phase” Live to 88

Unlike their Parents Redefined what retirement means They will never consider themselves retired Unlike their Parents Redefined what retirement means They will never consider themselves retired Like their Parents Want to age in place Realization that aging presents chronic health conditions and financial considerations that influence their lives Like their Parents Want to age in place Realization that aging presents chronic health conditions and financial considerations that influence their lives

Boomer State of Mind Satisfied with their lives (78%) Already achieved much of what they want out of life (70%) – But, they had really high expectations, as only 40% have exceeded their expectations for themselves Committed to start living healthfully (84%) Fastest growing consumer group on social networks

From FiftyPlusSurvey.com Members Thoughts on Technology & Trust in the Senior Living Industry

Assets Lost in Last 2.5 Years N = 220

Home Value Decrease in Last 2.5 Years N = 219

Likelihood of Moving to a Retirement Community N = 218

Confidence in Country N = 222

Optimism about Economy N = 221

CCRC News Coverage N = 217N=216N=213

Overall Media Coverage about CCRCs Top 2 Boxes N=216

Not-for-Profit CCRCs Trustworthiness Top 2 Boxes N=216