Optimizing Your Search Engine Marketing through HBX Web Analytics & Micro-Conversions Optimizing Your Search Engine Marketing through HBX Web Analytics.

Slides:

Advertisements

Similar presentations

Experience Guided Shopping & Search Guiders ® Deliver Measurable ROI Through Reports Metric Reports Deliver Unique Customer Decision Insights Guiders offer.

Advertisements

A Product of Online E-Commerce (B2C) Store front Solutions Sell Direct to clients and maximize your Profits Copyright © ANGLER.

About Us We are a digital media agency with 4 years of combined experience across all media. We strategize, conceptualize, and create effective digital.

Go Mobile or Fall Behind. Gary Richmond – VP, Sales & Account Management.

Building Blocks Understanding and quantifying how your website is performing is a complex task. There are so many tools and activities available to marketers.

Digital Marketing Overview Tpugliese Adapted from Anton Koekemoer | April 2012.

NetIQ Confidential - Internal Use Only What’s New with WebTrends7 January 2005.

Synera - synera ePack TM Product Overview eBusiness Intelligence.

Ngo Van Trung OSS Founder & CEO Magento Overview How to Start a Magento Business.

Alan BOYDELL, Google Analytics Manager, Southern Europe How to mesure and optimise your ROI using Web Analytics Analytics.

Business Driven Technology Unit 1

Insight on Google Analytics Features - Suresh. K.

Using Website Statistics To Your Advantage 19 January 2010 Webinar Copyright Danemco LLC.

GOOGLE MONTH ‘DIGITAL ALPHABET’ WEEK 2; TIPS AND RESOURCES.

Translating Google Analytics into Marketing Metrics

Inbound Statistics Slides Template Resources for Partners.

How to get more QUALITY leads with Pay Per Click (PPC) Marketing Sheryl Boddie, CEO Terry Boddie, President Marketing Media Management.

E-Commerce Solutions. What is e-Commerce  Simply put, e-commerce is the online transaction of business, featuring linked computer systems of the vendor,

IMA CIM Overview. IMA Mission “Provide a knowledge-sharing platform for business professionals where proven Internet.

Fall 2006 Davison/LinCSE 197/BIS 197: Search Engine Strategies 5-1 Search Engine Strategies: Road Map INTRO: What is SEM PLANNING: Things to Know BEFORE.

Visit The World’s First Guaranteed Results Marketing Firm Topic: Marketing 3.0.

E-Commerce and the Entrepreneur

CRMWorks ASIA Digital Marketing Suite Marketing Automation through Net-Results CRMWA Digital Marketing Suite Rev 07.

SignTechVision Giving Wings to Your Business.

SEO and what it means to you. Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the.

E-commerce usability guide provides guidelines and advice for implementing easy to use e-commerce websites. It focuses on online catalog/selling functionality.

Improving Customer Loyalty: Analyzing Your Customer Interactions

Copyright © 2002 Pearson Education, Inc. Slide 8-1.

Sean Parker, (Justin Timberlake) Next Web 2.0 conference “There’s good creepy and there’s bad creepy. Today’s creepy is tomorrows necessity”

Google Confidential and Proprietary 1 Google University Google Analytics and Website Optimiser Dyana Najdi, Customer Analytics Manager, EMEA Lee Hunter,

Portfolio. Your Company´s Strategy Your Client´s Experience.

George Nenni | Dominion Dealer Solutions | VP Operations | Truly Measuring Digital Marketing ROI George

MARKETING MIX CHALLENGE: DECLINING DOLLARS / GROWING PLATFORMS Show graphic that of traditional media plus emerging platforms With flat/declining marketing.

Conversion Rates from: Winning Results with Google AdWords (2005)

Bright sites & BrightStores Choosing the BEST eCommerce Solution for you.

Stephen Panjaitan PRESIDENT UNIVERSITY ORGANIZATION BEHAVIORAL.

McGraw-Hill/Irwin © 2006 The McGraw-Hill Companies, Inc. All rights reserved. 4-1 BUSINESS DRIVEN TECHNOLOGY Chapter Four: Measuring the Success of Strategic.

1 Balancing Paid and Organic Peter Hershberg, Managing Partner SES San Jose, August 10, 2006.

of in-house marketers agree that website personalisation is critical to current and future success of marketers invest in website.

VisiStat’s Customer Intelligence Platform Single platform aggregates complex data and transforms it into actionable insights Spans all online customer.

Copyright © 2007 Pearson Education, Inc. Slide 8-1 E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. Third Edition.

Kautilya Ecommerce Efficiency Measurer

COMPANY PROFILE. ABOUT YELKOTECH We are a team of young, ambitious and deeply inspired professionals with endless creative energy and passion. Our innovative.

ROI Recap. ROI Recap #1 – Lead Generation ChallengeSolution SEO PPC Lead Generation Need more patients Website not found Total number of people of people.

Chapter 8: Website Analytics. Chapter Objectives Select the best KPIs (Key Performance Indicators) for a website of any variety. Determine the most needed.

Goal tree MEDIA (PUBLISHING) When you build an optimization strategy, you’ll first align your program’s testing efforts to your company goals. We recommend.

Copyright The Asian Banker All rights reserved Channel Mgmt/Distribution Copyright The Asian Banker All rights reserved 1/8 Asian Banker.

CLIENT STRATEGY SESSION OTHER COMPANY LOGO. Who We Are Ed Downes Eric Lavigne

Speed Networker Welcome Module 6: Strategy Session.

How To Domain Registration with Weberloo.com Our Products Domain Registration Hosting Server SSl Cloud Solutions Web Development & Design SEO.

New Version of Gravitocity Product Uses Social Networks to Help Enterprise Sales Organizations Find New Business Prospects (1888 PressRelease) Sales enablement.

Goal tree SUBSCRIPTION MODEL

SEO and PPC Consulting Services Ensuring the Best Results for Your Business

Goal tree B2B and LEAD GENERATION When you build an optimization strategy, you’ll first align your program’s testing efforts to your company goals. We.

Adwords Campaign Management PPC Campaign Management To Kickstart Your Online Marketing Efforts. Digital Marketing Assistants are U.S.A Based Only!

Chapter 8: Website Analytics. Chapter Objectives Select the best KPIs for a website of any variety. Determine the most needed improvements for an eCommerce.

Website Personalization Niet langer optioneel? Strategic Partnerships EMEA 13 September 2016, Amsterdam Martijn Janssen.

Adobe Digital Marketing

5 Ways to Optimize eCommerce Search Performance Presented by:

ACTi Retail Big Data Solutions

The Best Free SEO Tools We Use Everyday

E-Commerce Solution for all businesses

Nicole Steen-Dutton, ClickDimensions

Affiliate Advantage How to

ECOMMERCE DEVELOPMENT COMPANY

Web Site Analytics with Google Analytics

BEST NODE JS & ANGULARJS ECOMMERCE WEBSITE

Digital Marketing Offerings

DIGITAL MARKETING SERVICES FOR YOUR BUSINESS ftlmedia.com.

Presentation transcript:

Optimizing Your Search Engine Marketing through HBX Web Analytics & Micro-Conversions Optimizing Your Search Engine Marketing through HBX Web Analytics & Micro-Conversions Warren Raisch SVP, Professional Services WebSideStory Inc. Warren Raisch SVP, Professional Services WebSideStory Inc.

1,300+ Enterprise Customers Headquartered in San Diego, CA The Only Public & Profitable Web Analytics firm Two issued patents and more pending 300+ Employees Recently Acquired Visual Science Active Marketing Suite - solutions with powerful ROI Pioneering Market Leader In Digital Marketing & Customer Analytics Solutions WebSideStory Inc.

Measuring Success & Failure Through a series of “Micro Conversions” Where are you losing your Customers?

Return On Action Calculator Conversion Step VISIT LIFE CYCLE Conversion Rate Between Steps Abandonment Rate Between Steps Cumulative Conversion Rate Cumulative Abandonment Rate Improvement Objective New Cumulative Conversion Rate Individual Weekly Revenue Impact* 1 TOTAL VISITS NA %0.00%0%100.00% GOAL: Increase Conversion 2% 2 BEYOND LANDING PAGE VISITS 62.95%37.05%62.95%37.05%25%87.95% 3 CATEGORY LEVEL (CAT) %-5.38%66.34%33.66%0%92.69% 4 SUB -CATEGORY LEVEL (RFN) 86.09%13.91%57.11%42.89%0%79.80% 5 PRODUCT DETAIL LEVEL (PDP) 63.40%36.60%36.21%63.79%10%58.57% 6 SHOPPING CART 23.63%76.37%8.56%91.44%5%16.77% 7 CHECKOUT (MEMBER INFO) 69.43%30.57%5.94%94.06%5%12.48% 8 CHECKOUT (BILLING) 84.18%15.82%5.00%95.00%10%11.75% 9 CHECKOUT (PAYMENT) 90.36%9.64%4.52%95.48%5%11.21% 10 CHECKOUT (REVIEW) 91.32%8.68%4.13%95.87%5%10.80% 11 CHECKOUT CONFIRM (PROCESSING) 96.00%4.00%3.96%96.04%0% 10.36%

Desktop ActiveReports /ActiveAlerts Turning Insights into Immediate Actions Live on Desktop (hundreds of reports) Generates s and/or Text Messages Customized to every users KPI’s

Navigation not aligned with fabric Retail Keyword Campaign Tracking Example

WebSideStory Summary Identify specifically what success is for your company Set your Benchmarks on current performance Communication is critical- Put your insights into a form that will empower your company to take action. Measure Your Success & Failures through a series of Micro-Conversions that are identifiable and actionable