DIGITAL MARKETING EXERCISES APPCAMPUS. Click to edit Master title style Exercise – Plan your Keywords Write down keywords for your company or application:

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Presentation transcript:

DIGITAL MARKETING EXERCISES APPCAMPUS

Click to edit Master title style Exercise – Plan your Keywords Write down keywords for your company or application: Brand & Product Names Key Features and Functions Related key terms

Click to edit Master title style Exercise – Decide Keywords Keyword(s)Webpage Homepage Products News Support

Click to edit Master title style Exercise : Optimise your website Homepage Keyword: Page Title URL Description Heading 1 Content Paragraph Image Tag

Click to edit Master title style Exercise – Create eNewsletter Content Objective: Subject: max. 5 words Headline Headline body text Headline call for action Write first paragraph Links

Click to edit Master title style Exercise: Campaign Planning Campaign Task Research: Industry average click- through rate and conversion Objectives : Concrete number of downloads Buy ModelAssets Needed Ad Network AppSegmentBenefitStrap lineMediaKPIs