Marketing in 2014 and beyond: It’s All About Content Presented By Danny Rubin, Vice President Rubin Communications

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Presentation transcript:

Marketing in 2014 and beyond: It’s All About Content Presented By Danny Rubin, Vice President Rubin Communications

Hello, value-based SEO The big

RCG’s content

“Consistency is

Be valuable by being helpful Here’s the

Helpful

Content on social

The end

Across the

Only halfway there Strong search rankings matter, but what about your core

Power of

Double trouble Rich content improves search ranking AND builds brand

More than blogging -Webinars on tricky topics (ex: how-tos) -Downloadable white paper or e-book -Live Twitter chat -Helpful YouTube videos (also improves search ranking) -Blog posts as guest columns in traditional/digital outlets -Develop a platform, a voice – BECOME the

The reality Everyday, you plant

In five years… Every company will do

Why wait? Start now and be five years

The Southwest

Content is

Content is

Start your content plan! Download our presentation:

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