L. Martin Diffusion of Technology

Where there’s a Need… Note-taking at the next level Assistive technology for disabled. Diagnostic testing Data collection

Research How was the pen used during research? The chart shows early uses. The maker of Leapfrog is the innovator.

Development LeapFrog System The camera Microphone Speaker USB Connector MyScribe software with 25 languages Handwriting recognition Voice recording Special Paper controllers Uploading to computer Share notes Blogs

Commercialization NeverNever miss a word! Always get it! Share it! $ $ at Target, Best Buy and the Apple Store!

Where in the innovation- decision is the Smart Pen? Knowledge-Who knows about it? Persuasion- Who must be persuaded? Decision- Who will make the choice to adopt or reject? Implementation- Who will actually use it and for what purposes? Confirmation- Is this a good thing? Is this a fad? How long will it last? Will it be discontinued?

The S Curve Livescribe was founded in January 2007 by Jim Marggraff, an entrepreneur and the inventor of paper-based computing, including the LeapPad and Fly Pentop Computer. Livescribe first blog about launching the Smart Pen in October The Smart Pen launched Tuesday, January 29,2008 The Smart Pen shipped to pre-orderers in March Smart Pen publicly available in April Smart Pen goes to conferences April, May Smart Pen wins first of many awards. May Smart Pen national availability at Target, Target.com, Amazon.com and college and university bookstores nationwide. June 2008.

The S Curve Smart Pen goes to Hollywood. August, Smart Pen available internationally. October, Smart Pen Mac compatible, software MyScribe available, print your own paper,November,2008. People start reporting how they use the Smart Pen including “Pencasts”, January, Tips and Tricks for using the Smart Pen shared online. February Livescribe gets 18.6 million dollars in funding from investors..Mr. Gadget shows off Smart Pen on “The View” March Wins more awards, more uses posted online. March 2009 Livescribe to award 10 million dollars in scholarships and Smart Pens to college students. April 2009.

The S Curve The Smart Pen goes to high school. May Smart Pen enters K-12 arena at NECC conference June,2009. Smart Pen one of the Best 25 back to school gadgets. July Smart Pen goes to “Good Morning America and Cornell University wins 200 Smart Pens. August, Smart Pen transcribes text into more than 25 languages. September, Livescribe awards $10,000 and 18 pens to Facebook winners. October, Retrieved October 15, 2009 from

The S Curve 2007-Innovation Concept— 2008-Launch of innovation ?% Early users Marketing to college students and techies Innovation still relatively in early stages. % ? of possible market. No sales or diffusion data discovered at this point. The Smart Pen is at the decision stage of diffusion. Many people have not seen or heard about it even though there are two other competitors pens on the market.

Innovators and Early Adopters College Students Administrators Lead Teachers Mentors K-12 Students

The Laggards Those who wait and watch Limited resources Those reluctant to try any innovation

Strategies for Laggards Lower prices Required job/school innovation Availability Television commercials

Attributes for Critical Mass Required use Wider distribution K-12 necessity Administrative benefits Business presentation and benefits

Where does it go from here? My plan is to use real people using the Smart pen in real situations and to video them with specific dialogue showing the usefulness of this innovation. Please give me ideas and feedback. The images I plan to use will be those I find and document or those I create. I am continuing to locate documentation for this innovation. I have found some clips (news and commercials) that I would like to embed along with my original items.