The learning objectives: What is Market? What is Marketing and marketing management? Marketing core Concepts Marketing management philosophies 1.

Slides:



Advertisements
Similar presentations
Chapter 1 Understanding Marketing
Advertisements

MARKETING MANAGEMENT.
Defining Marketing for the 21st Century
Defining Marketing for the 21st century
Exchange: the act of voluntarily providing a person or organization something of value in order to acquire something else of value 1.
CREATING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING
Objectives Course Organization Tasks of Marketing Major Concepts & Tools of Marketing Marketplace Orientations Marketing’s Responses to New Challenges.
©2000 Prentice Hall Objectives ä Course Organization ä Tasks of Marketing ä Major Concepts & Tools of Marketing ä Marketplace Orientations ä Marketing’s.
Topic One: Introduction Objectives Course Organization Tasks of Marketing Major Concepts & Tools of Marketing Marketplace Orientations Marketing’s Responses.
Creating and Capturing Customer Value
principles of MARKETING
Seminar Pemasaran Seminar Pemasaran Konsep Marketing.
PRINCIPLES OF MARKETING Philip Kotler and Gary Armstrong
Chapter 1 Marketing in a Changing World: Creating Customer Value and Satisfaction.
Principles of Marketing
CHAPTER ONE Marketing: Creating and Capturing Customer Value Lecturer: Emran Mohammad Mkt: 202 (Section 6 & 21) Ch 1 -0Copyright © 2011 Pearson Education.
Introduction to Marketing
Chapter 1 Marketing: Creating and Capturing Customer Value
Marketing Management Chapter 1.
1.Define marketing and describe its contributions. 2. Differentiate among the concepts of needs, wants, and demands. 3. Define the concept of exchange.
DEVELOPING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING
© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin DEVELOPING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING 1 1 C HAPTER.
1- 1 Copyright © 2012 Pearson Education. Chapter One Creating and Capturing Customer Value.
Introduction: Marketing for Hospitality and Tourism
Goal 1: Define marketing and the marketing process.
1- 1 Chapter 1 Marketing: Creating and Capturing Customer Value.
MARKETING.
©2003 Prentice Hall, Inc.To accompany A Framework for Marketing Management, 2 nd Edition Slide 0 in Chapter 1 Chapter 1 Defining Marketing for the Twenty-First.
Learning Goals Define marketing and the marketing process.
Chapter One Marketing: Managing Profitable Customer Relationships.
©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ Kotler, Bowen, and Makens Marketing for Hospitality.
Evolving Perspectives
What is Marketing? Chapter 1. Marketing Overview Marketing- “The process of planning and executing the conception, pricing, promotion, and distribution.
MARKETING. Standards… BCS-BE-36: The student demonstrates understanding of the concept of marketing and its importance to business ownership. BCS-BE-36:
What is Marketing? Professor Chip Besio Cox School of Business Southern Methodist University.
CPAS REVIEW MARKETING CHAPTER 1--MARKETING IS ALL AROUND US.
Marketing in a Changing World Muhammad Imran Wazir.
Chapter 1- slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter One Marketing: Creating and Capturing Customer Value.
MARKETING MANAGEMENT 12 th edition 1 Defining Marketing for the 21 st Century KotlerKeller.
1- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter 1 Marketing: Creating and Capturing Customer.
Chapter 1 What is Marketing?
Copyright ©2005 by South-Western, a division of Thomson Learning. All rights reserved. Introduction to Marketing.
1 An Introduction to Marketing Previous Next To replay any audio, click on the sound icon.
IMS 554 Info. Marketing for Information System Department Information Marketing Principles of Marketing.
D. Marketing a Small Business 6.00 Explain the fundamentals of marketing in a small business Explain marketing and its importance.
Chapter 1 Understanding Marketing The future is not ahead of us. It has already happened. Philip Kotler.
Marketing Unit - I. What is Marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value.
MARKETING A SOCIAL DEFINITION: Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering,
MARKETING MANAGEMENT 12 th edition 1 Defining Marketing for the 21 st Century KotlerKeller.
Marketing Concepts. Marketing Defined  Marketing is the total process of finding or creating a profitable market for specific goods or services.  It.
1 MARKETING AND MARKETING MANAGEMENT Module 1. 2 Objectives Defining marketing and marketing management The scope of marketing Some fundamental marketing.
INTRODUCTION TO MARKETING SHAH KEVAL En. No.:
MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.
1 Chapter 1 Marketing: Managing Profitable Customer Relationships.
6aug08Slide 1 of 24 Defining Marketing for the 21 st Century Marketing Management, 13 th ed Marketing Management.
Defining Marketing for the New Realities
1 Marketing Management Chapter 1. 2 What is Marketing? Marketing is the delivery of customer satisfaction at a profit.
Marketing Concepts.
Sports and Entertainment Marketing
INTRODUCTION TO MARKETING
Creating and Capturing Customer Value
Marketing: Managing Profitable Customer Relationships
Creating and Capturing Customer Value
Marketing Management Module 1
MARKETING A SOCIAL DEFINITION: Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering,
Chapter 1 Marketing in the Twenty-first Century Marketing Management
Creating and Capturing Customer Value
Creating and Capturing Customer Value
Chapter 1 Marketing in the Twenty-first Century Marketing Management
Presentation transcript:

The learning objectives: What is Market? What is Marketing and marketing management? Marketing core Concepts Marketing management philosophies 1

1. Market Market means that customers who have purchased or want to purchase a certain product or service.

Market Consumer Market Business Market Global Market Nonprofit and Government Markets

Consumer Market The aim of buying is to consume for their own or somebody who has something to do with in consumer market.

Business Market Business buyers buy goods for their utility in enabling them to make or resell a product to others for the purpose of making profits.

Global Market Companies selling their goods and services in the global marketplace face additional decisions and challenges.

Nonprofit and Government Markets Companies selling their goods to nonprofit organizations such as churches, universities, charitable organizations, or government agencies.

2. Marketing Is the process of planning and executing the conception,pricing,promotion,and distribution of ideas,goods,services to create exchanges that satisfy individual and organizational goals.

The Four Ps Marketing Mix Product Price Promotion Place The Four Cs Customer Solution Customer Cost Communication Conven- ience

Marketing management The analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organization objectives

3.Core Concepts of Marketing Product or Offering Value and Satisfaction Needs, Wants, and Demands Exchange and Transactions Relationships and Networks Target Markets & Segmentation Marketing Channels Supply Chain Competition Marketing Environment

Needs, Want, and Demands Needs describe basic human requirements. Want are shaped by one ’ s society. Demands are wants for specific products backed by ability to pay. examples

Product and service Product---Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfying a want or need. It includes physical objectives, services, persons, places, organizations and ideas. Service--- any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything.

The marketing concept The marketing concept holds that the key to achieving its organizational goals consists of the company being more effective than competitors in creating,delivering,and communicating customer value to its chosen target markets