Changing the World: Social Impact Begins With Us Andrew Watt, FInstF President and CEO, AFP

Thank You! 2

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The AFP Community 4

Nonprofit Research Collaborative: Organizations Raising More Money Annually  2004: 65 percent  2005: 63 percent  2006: 69 percent  2007: 65 percent 5

Nonprofit Research Collaborative: Organizations Raising More Money Annually  2004: 65 percent  2005: 63 percent  2006: 69 percent  2007: 65 percent  2008: 46 percent  2009: 43 percent  2010: 44 percent 6

Nonprofit Research Collaborative: Organizations Raising More Money Annually  2004: 65 percent  2005: 63 percent  2006: 69 percent  2007: 65 percent  2008: 46 percent  2009: 43 percent  2010: 44 percent  2011: 53 percent 7

Fundraising Success by Technique Type of Fundraising Raised More Funds: 2007 Raised More Funds: 2010 Raised More Funds: 2011 Direct Mail51%43%45% Telefundraising46%25%26% Major Gifts63%50%48% Planned Giving54%31%32% Online61%58%59% Special Events57%50%52% Corp./Found.51%40%42% 8

Economic Trends  Social Contract Failing  Less Government Funding  Volatile Global Stock Markets  Flat Economy Expected for Several Years 9

Gross Domestic Product And Charitable Giving 1.8 – 2.0% Every year! Like clockwork! 10

Big Changes!  Social  Economic  Technological But fundraising???? 11

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Microfinancing  Is it philanthropy?  Is it for-profit?  Does it matter? 13

The Science of Fundraising  The profession is established  Standards and best practices in place  We know the nuts and bolts, the “tried and true” 14

More Challenges  Huge Growth in NGO Sector  More Competition through Globalization and the Internet  Donor Attention Spans Quite Small  Donors Wary and/or Sophisticated about Giving 15

Creativity  Cannot get TOO caught up in the SCIENCE of fundraising!  New technologies, new funding models, new ways of reaching out donors  World is changing—we MUST innovate, or we will fail 16

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Beyond professionalism Beyond information Looking for an experience THE ENGAGEMENT AGE! 19

To Succeed:  Innovation  Strategic planning  Marketing and branding  Technology  Leadership and management  Social media 20

(Just Some of) What AFP Offers:  Resource Center/Hot Topics Online  Webinars  Information Exchange Papers  Research  CFRE/ACFRE Preparation 21

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Our Greatest Value Proposition: YOU! 24

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A Vision for Fundraising & AFP  Beyond just professionalism: innovation and creativity  Providing access to as much new thinking as possible  Create global network of fundraisers to encourage flow of ideas 26

Thank you for your work as an ethical fundraiser! Questions? 27