DesignProductionDistribution. Customer Store Mgr DesignerBuyerSupplier Store WomenMenKids CONSTANT XCHANGE OF INFO 3 independent Bu- implications?

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Presentation transcript:

DesignProductionDistribution

Customer Store Mgr DesignerBuyerSupplier Store WomenMenKids CONSTANT XCHANGE OF INFO 3 independent Bu- implications?

Design/ Production etc StoreCustomer 5 fingers on customer & 5 fingers on suppliers

Close communic- ation loop Stick to a rhythm Leverage Your Assets

Approach/ payoff Philosophy You need to have 5 fingers touching the factory & 5 touching customer Capability Zara can design, produce, deliver in 15 days flat. Payoff Collects 85% of full price vs 65% competition 2001

Simpler products outsourced (sweaters) Complex Products in- house (Women’s suits)

Inventory down Profits up Revenues up Payoffs

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