English III—October 22, 2015 Daily Warm-up: About what percent of the cost of an individual newspaper is profit? How do newspapers make money to offset costs? Homework: – Study for Lesson 11/Unit 4 Vocabulary Quiz – Reading Plus due Sunday at 11:59. – Newspaper Reading Log due 11/6.

Unit 3 Embedded Assessment 1 Working in groups, your assignment is to plan, develop, write, revise, and present an informational article on a timely and debatable issue of significance to your school community, local community, or national audience. After your group completes its article, you will individually develop a variety of editorial products that reflect your point of view (agreement, alternative, or opposing) on the topic. Be creative with your editorial products and include at least two or three different pieces, such as cartoons, editorials, letters, posters, photos, and so on.

Examining the Newspaper A target audience is the intended group for which a work is designed to appeal or reach. A secondary audience is the group who may also receive the message or may influence the target audience. As you examine the newspaper with your group, answer the following questions: – Who is the target audience for this paper? What makes you think so? – What might be the secondary audience? What makes you think so? – What are the different sections of the newspaper and what is the content of each? – What are sections you would normally read or be interested in reading? – Which sections would you never look at and why? – What kinds of advertising do you find in the paper and where are the ads located? How does the placement of the ads effect your reactions to the paper?

Newspaper Advertising—Two Major Purposes The advertiser creates the best message possible to encourage readers to purchase a specific product or service. – Large businesses and organizations pay copywriters to write language that will appeal to readers and pay photographers and artists to produce the most attractive visual design. In small businesses and organizations, the business owner or an employee often designs the ad. – Large businesses may present a “desirable reality” around their product. The ads may suggest that if you purchase a product, your life will be better and more exciting. Small local businesses generally promote products in a more straightforward way—here is the product; it is good and reasonably priced. – Ads are designed for economic purposes. Advertisers want readers to use their goods and services. – Ads have characteristics specific to the genre. They often follow an “AIDA” formula: attract Attention, generate Interest, create a Desire to own the product and encourage the reader to Act. The advertiser creates the best message possible to encourage readers to support a particular issue, cause or candidate. – Organizations promoting a cause or issue emphasize how support for their organization will enhance readers’ lives. For example, an environmental group’s ad may encourage readers to support certain legislation because it will improve air or water quality. A political ad may indicate that the country will be better off or safer if a certain candidate is elected. – Ads are designed for social or political purposes. Advertisers want readers to support causes or candidates. d – Ads have characteristics specific to the genre. They often follow a modified “AIDA” formula: attract Attention, generate Interest, create a Desire to support the cause and encourage the reader to Act.