RTV 3007 Intro to Television SOCIAL TV. Social TV – The combination of social media and television Social TV includes social media activities that take.

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Presentation transcript:

RTV 3007 Intro to Television SOCIAL TV

Social TV – The combination of social media and television Social TV includes social media activities that take place while people are watching TV and when they are not watching TV but are using social media to talk about TV shows.

SOCIAL TV VOCABULARY Second Screen – The act of using social media during a TV broadcast Tweet-peat – a rebroadcast of a show with Tweets from the audience. Degrassi promo: The Social Edition – Rebroadcast of show with other social media (Facebook): repeat-ratings / repeat-ratings / Super connectors – members of the TV audience who regularly use social media to talk about TV.

MOBILE USE WHILE WATCHING TV

37% OF US USE SOCIAL MEDIA ABOUT TV

MOBILE USERS ARE MORE LIKELY TO USE SM

SCI-FI, SPORTS MOST POPULAR TV SM GENRE

SM HAS AN IMPACT IN PROMOTING NEW SHOWS

YOUNG, WOMEN USE 2 ND SCREEN MOST

HISPANICS MORE LIKELY TO USE 2 ND SCREEN

FACEBOOK AND SOCIAL TV Facebook is less likely to be used to talk about a show during the broadcast. Shows often use Facebook to promote upcoming episodes and increase “engagement” with quizzes, contests and special content. Top TV shows on Facebook 2014:

FACEBOOK AND TV NEWS: RACHEL MADDOW Top TV journalist in social media: Uses Facebook to prime the audience for upcoming stories. Uses Facebook to get story ideas from audience.

FACEBOOK AND TV NEWS: RACHEL MADDOW

FACEBOOK AND TV: DANCING WITH THE STARS This season DWTS is using Facebook to engage audience during live broadcast. Fans may vote from the Facebook Page and comment on the dances after the performances.

TWITTER AND TV: THE SECOND SCREEN Twitter is the top second screen application. Second Screen activity is credited with reinvigorating “appointment TV” (as opposed to on- demand viewing). Twitter is the most-used 2 nd screen app, but others exist. (TVTag, Beamly and show-specific apps)

NEILSEN TWITTER RATINGS Twitter gives advertisers a way to directly reach people who view their TV ads Neilsen now measures Twitter TV activity. Some have criticized this: Most-viewed shows are not most-Tweeted Problems with measurement of “impressions”

INFORMATION ABOUT SOCIAL TV Infographics

CONCEPTS OF SOCIAL NETWORK ANALYSIS Nodes – people in the network Edges – links between people (ie – RTs Density – the number of possible edges in a network divided by the actual number of edges Centrality – the importance of any individual node (ie person) in the network. Can be used to identify influencers.

RACHEL MADDOW 2/26/13: A NETWORK VIEW OF SECOND SCREEN TALK

BILL O’REILLY 2/26/13: A NETWORK VIEW OF SECOND SCREEN TALK