Objective: To understand the methods of international markets. Value: Solidarity International Marketing

O What is International Marketing? International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders.

O International Marketing Methods There are various methods that a business can use to enter to international markets and these can depends on the products. These methods are internal methods and external methods.

Internal methods O Exporting.- The business operating in the domestic country sell its products directly to an overseas buyer. O Direct Investment.- To a business setting up overseas production and /or distribution facilities. O E-commerce.- This is a trading via internet. External methods. O Joint venture.- These occurs when two or more companies invest in a shared business project. O Strategic Allegiance.- These are similar to joint ventures except partners do not form a new business with a separate legal identity. O Franchising.- This involves a business allowing others to trade under its name.

Classwork Activity # 3 O Analyze and develop the question ( Colgate – Palmolive). Page 449

Opportunities into International Market O The size of a market can be enlarged by marketing products to overseas buyers O The growing of firms to gain higher profits margins or to reduce their prices O Loyalty of brand and increased of sales revenues O Generate more profits for the business

Threats into International Market O The appearance of new or stronger competitors O The emergence of unique technologies O Shifts in the size or demographic composition of your market area O Changes in the economy that affect customer buying habits O Changes in customer preferences that affect buying habits O Changes that alter the way customers access your business O Changes in politics, policies, and regulations

Classwork Activity # 4 O Analyze and develop the question ( Tesco). Page 449