Media Presentation by Mediaplus Berlin,

2 Content MARKET OVERVIEW GERMANY  Movie Industry  Online Media  Research Data

3 Movie Industry  Development –Admissions –Box Office –Media Investments  Profile –Demographics

4 Development: Admissions Source: WerbeWeischer million

5 Development: Box Office Source: WerbeWeischer million DM

6 Development: Market Share by Origin Source: German Federal Film Board 98

7 + 45% Development Media Investment - Total Market In mio. DM Source: S+P ´95-´00

8 51% Development Media Investment: Movies Source: S+P ´95-´00 In mio DM

9 Source: S+P ´00 Share of Advertising in % + 75% Share of Advertising: Movies vs. Total Market

million inhabitants 15 cities with inhabitants Home of 16% of total population Generating 30% of total box office per year Hamburg 1.7 million Berlin 3.4 million Leipzig 0.5 million Dresden 0.5 million Nürnberg/Fürth 0.6 million München 1.2 million Stuttgart 0.6 million Frankfurt 0.7 million Köln 1 million Duisburg 0.5 million Düsseldorf 0.6 million Essen 0.6 million Dortmund 0.6 million Hannover 0.5 million Bremen 0.5 million Profile: Germany at a glance

11 Source: MA 00 / Adults 14+ / million Movie Goers - Frequency

12 Source: MA 00 Profile - Gender

13 Source: MA 00 Profile - Age structure

14 Source: MA 00 Profile - Occupation

15 Source: MA 00 Profile - Household Income

16 Source: MA 00 Profile - City Size

17 Online Market  Market Status –Access –Content –Hard-/Software –Advertising  Profile –Usage –Demographics

18 Internet

19 Internet Usage

20 Internet Users + Shoppers Source: GfK-Online-Monitor, 7.Wave Total population; Focus Media Guide 2001, p. 43 In Mio.

21 Source: Aktuelle Studien „AWA Jugend und Medienutzung“ Basic:Total Population years of age Internet Users age 14-29

22 Online Duration Quelle: 7. Welle GfK Monitor Duration average day / age 14-69

23 Coverage per week / day Source: GfK Online-Monitor 5.bis 7. Wave, 2000/2001, year of age German speaking population Wave 5Wave 6Wave 7 10,3 Mio 13,0 Mio18,1 Mio 6,6 Mio7,9 Mio11,1 Mio Ø 4,1 Ø 4,3 Ø 4,6 Days per week User per dayUser per week

24 Every day users Wave 5Wave 6Wave 7 2,2 Mio 3,1 Mio5,6 Mio Source: GfK Online-Monitor 5.bis 7. Wave, 2000/2001, year germanspeaking population

25 Monthly online duration Oktober 1999August 2000 Source: MMXI, 11/2000 Min.

26 Location of online access 15,9 Mio. 9,9 Mio. 7,9 Mio. 2,0 Mio. Source: GfK Online-Monitor Wave, 2000/2001, year german speaking population, 52,5 Mio., 8021 Interviews

27 Time Schedule (at least one day per week) Basis: Internet-Nutzer pro Tag Source: GfK Online-Monitor Wave, 2000/2001, year germanspeaking population, 52,5 Mio, 8021 Interviews

28 Hard-/Software: Available Equipment/Online User Basic: people questioned Source: ComCult Panel-Report: Online-Nutzung 2001

29 Hard-/Software: Screen Resolving/Online User Source:

30 Hard-/Software: Entry level for Internet access basic: questioned Source: ComCult Panel-Report: Online-Nutzung 2001

31 Hard-/Software: Available standard browser basic: questioned Source: ComCult Panel-Report: Online-Nutzung 2001

32 Profile

33 Gender Source: GfK Online-Monitor 7.wave 2001

34 Age source: GfK Online-Monitor 7. Wave; years %

35 Age Quelle: GfK Online-Monitor 5. bis 7. Wave, 2000/2001, years of age German-speaking population wave 5wave 6wave 7 wave 5 ø 30% wave 6 ø 34% wave 7 ø 46%

36 Education Source: GfK Online-Monitor 7. wave, 2000/2001, years of age of the German-speaking population, 52,5 Mio, 8021 Interviews

37 Education Source: GfK Online-Monitor Wave, , 14-49years of age German speaking population.

38 Household Net Income Source: GfK Online-Monitor 7. Welle, 2000/2001, years of age german-speaking population, 52,5 Mio, 8021 Interviews

39 Provider

40 Top 10 Provider Wave 5Wave 6Wave 7 Basis: Online-/ Internetnutzer insgesamt Shares have risen above all providers. T-Online owns the highest reach with 14,2 Mio. users. Source: GfK Online-Monitor 7Wave 2000/2001, years of age, German-speaking population

41 Advertising

42 Advertising categories used Source :GfK- Wirtschaftswoche Werbeklima I/2001 Univers: Marketing Directors n usage 2001 n usage 2000

43 Media spend (in million Euro) Source: Prognos/Seven One Media / Horizont 33/01, p. 57; S+P 07/ HJ: 107,6 Mio. Euro 0,7%0,8% 1,5% 2,4% 3,1% 3,5%

44 Interest - General

45 Main interest of Online users Source: GfK Online-Monitor 7Wave 2000/2001, years of age, German-speaking population, 52 Mio, 8021 Interviews

46 User Typology  4 main topics of Internet usage can be defined as follows –News and Information –Entertainment and Erotica –Professional and Commercial Offers –Offers concerning everyday efficiency

47 Web usage to research specific information: age profile Source: Aktuelle Studien „AWA Jugend und Medienutzung“ Basic: population starting with the age of 14

48 Source: GfK Online-Monitor, Anfang 2000 Search engines used within last months

49 Interest - Entertainment

50 datas in % (access of websites: at least once a month) Source: online-useage 2001, ComCult Research 2001 (Entertainment) Frequently used Web sites

51 Entertainment Users - Profile data in % Source: online-useage 2001, ComCult Research 2001

52 data in % Source: targetgroup in net 2000, ComCult Research 2000 I use the internet for.... Entertainment Users - Reasons Why

53 Source: targetgroup in net 2000, ComCult Research 2000 (Grafik: Relevanz von Online-Dienstleistungen - Top10) data in % Entertainment Users - Most favorite content of sites

54 data in % Source: targetgroup in net 2000, ComCult Research 2000 I like the offers with... Entertainment Users - Most favorite offers

55 Sites

56 Top Entertainment Sites Source: Jupiter MMXI Status: Mai 2001

57 Top Movie Sites Source: Plan.Net Status: Juli 2001

58 Top 100 advertising sites based on PIs Source: Media & Marketing & Plan.Net Status: April 2001

59 Top 100 advertising sites based on PIs Source: Media & Marketing & Plan.Net Status: April 2001

60 Top 100 advertising sites based on PIs Source: Media & Marketing & Plan.Net Status: April 2001

61 Top 100 advertising sites based on PIs Source: Media & Marketing & Plan.Net Status: April 2001