O.I.V. Meeting Siena, Data on the German Wine Market Dr. Rudolf Nickenig German Winegrowers‘ Association, Bonn
O.I.V. Meeting Siena, S U R V E Y Global and EU Wine Trade German Wine Market Wine Consumption Sales Structure Points of Purchase Consumer Expenditure Wine Price Development Distribution Channels Consumer Age
O.I.V. Meeting Siena, Global Wine Trade [Mio hl] Basis: Export Volume OIV + 69 %
O.I.V. Meeting Siena, EU External Wine Trade
O.I.V. Meeting Siena, Internal EU: Wine Consumption 2004 by country (ca. 134 Mio hl)
O.I.V. Meeting Siena, * rounding differences possible German Wine Market 2004
O.I.V. Meeting Siena, Mio hl Wine Consumption
O.I.V. Meeting Siena, German Market: Global Data Purchase of Wine by Volume 80 % private households 20 % gastronomy, festivities,... population: 82,5 Mio private households: 35 Mio
O.I.V. Meeting Siena, Sales Structure of Still Wine Purchase: German Wine, Import Wine Basis: %-volume
O.I.V. Meeting Siena, Sales Structure of Still Wine Purchase: White, Red, Rosé Basis: %-volume
O.I.V. Meeting Siena, Still Wine: Points of Purchase basis: %-voulme
O.I.V. Meeting Siena, Still Wine: Points of Purchase basis: %-value
O.I.V. Meeting Siena, Still Wine Market Development in Germany Average freqency of shopping (priv. hh) % of wine buying priv. hh year
O.I.V. Meeting Siena, years
O.I.V. Meeting Siena, Germany: M a r k e t s Change of Expenditure of Private Households Total - non alcoholics - alcoholics Confectinonery Fresh Products Food Beverages - hot beverages 2004
O.I.V. Meeting Siena, Total beverage alcoholics wine Private Household Expenditure Budget [Mrd. €]
O.I.V. Meeting Siena, Alcoholic Beverages Consumer Expenditure (priv. hh) spirits table wine sparkling wine beer alc. mixeries all others Total Mrd. €
O.I.V. Meeting Siena, Attention on - quality - price Price is the main decision factor for Germans
O.I.V. Meeting Siena, Wine Price Developement in Germany € / 0,75 l bottle
O.I.V. Meeting Siena, Frequency of Prices, Price Corridors basis: volume per price segment > 3,00 € / 0,75 l > 2,00-2,99 € / 0,75 l < 1,99 € / 0,75 l
O.I.V. Meeting Siena, New World Germany France Italy Wine Price Developement by Countries [€ / 0,75 l]
O.I.V. Meeting Siena, Consumer share % (priv. hh) Market Share of New World Wines Market share%
O.I.V. Meeting Siena, Wine: Price Development and Distribution Channels Premium Food trade Discount € / 0,75 L
O.I.V. Meeting Siena, Price Development by Colour (all Wines) [average price in € / 0,75 l]
O.I.V. Meeting Siena, Still Wine Market 2004
O.I.V. Meeting Siena, Still Wine: Consumer Spendings on Wine (priv. hh)
O.I.V. Meeting Siena, Still Wine Market 2004 Regional Share by volume in % %-Population%-Wine Consumption D-West8379 D-Ost1721 Berlin 5 4 Südost 9 7 Nordost 9 7 Bayern1417 Baden-Württemberg1215 Mitte1316 Nordrhein-Westfalen2218 Nordwest1616
O.I.V. Meeting Siena, Thank you for attention !