Sales Training Class C Division

Keys to Selling Sales 101, sell yourself, sell the dealership Know your product Features and BENEFITS Overcoming objections – Know strengths and weaknesses – Know the competition down the street

Forest River Inc. Started in 1996 Over 34 lines of recreational vehicles, not including: – Commercial Trucks & buildings – Cargo Trailers – Buses & Mobility Vehicles – Marine Division: Pontoons & Bass Boats – Custom Extrusions, Electronics and more… Purchased by Berkshire Hathaway in 2005 Warren Buffet pledges over 37 billion to charity!

The Forest River Advantage Small company mindset with big company resources Superior purchasing power Ability to invest in quality & technology Sales team has direct influence on product development resulting from your suggestions!! Quick to adapt, capacity & product

CONSTRUCTION

Ford E L Triton V HP 420 ft lbs of torque 14,500 lbs GVWR 4-wheel anti-lock brakes 14,500 lbs GVWR

Full Frame Rail Extension Same size & gauge as Ford frame rail Seam is stronger than the natural steel Butt Welded Plated & welded

Framing 1 ½” Steel Floor 1 ½” x 1 ½”, 2”, 3” & 4” Aluminum Sidewall 1 ½” Aluminum Roof (4”+ at crown) Welded, Grid Type Construction

Aluminum Sidewall Fully welded construction

Vacuum-Bond Lamination Adhesive is distributed every 1/2” Even & Constant Pressure 282 psf for over 35 minutes Anti-wicking compound applied at all openings Pre-Skin our walls with Hot-Melt adhesive to greater reduce the risk of delamination

Lamination Facilities Vacuum beds Glue application machine

Assembly Detail Lauan Board w/ wall covering 1 ½” Aluminum Tube High Density Block Foam 1 ½” Lauan Board Urethane Adhesive Exterior Fiberglass EGS Steel Strapping 2”

Slide Out Design Electric Slide Outs – Lighter, not as complicated as Hydraulic Slides – Reduced weight allows for more storage capacity – More reliable than hydraulic slide-outs. – Floor design, no X-Arm’s to malfunction.

Tuff-Pex Plumbing Tested to withstand -95 degrees F Non toxic-healthiest tube on the market 25/10 year warranty Quiet flow no hammer noise Thicker walled tube – insulates and reduces sweating Easier to service than “steel crimp connectors”

Step Well Easier to clean No glue to fail resulting in loose carpet Won’t mold or mildew Our Step Well The Competition

Product DescriptionTerm Bumper to Bumper Warranty1 Year Fantastic Vent Fan  Dome  Vent Lifetime 2 Years Single Ply Roof Membrane12 Years Tuff-Pex Plumbing System  Tubing  Fittings & Connections 25 Years 10 Years Slide Out System3 Years Air Conditioner2 Years Awning3 Years Refrigerator3 Years Filon Fiberglass Exterior2 Years Chassis 3 Years/ 36,000 Warranty Summary

Roadside Assistance Provided FREE of charge for first year 24-hour emergency roadside assistance Service assistance at over 6,800 locations $2000 trip interruption reimbursement Custom Trip Routing & Color Maps Free tire changes, jump starts and more… (877) For More Info

Top Selling Features

7’ Ceilings More head room More interior storage space Shower is actually usable Unit feels more open 20% More Storage Space

2” Thick Sidewall 50% More insulation than our competitors that use 1” framing. Reduces energy costs Reduces consumption, longer time between fill ups No more frosty walls

Fiberglass Roof Easier to clean More durable finish The “Fiberglass Factor”

Electric Awning No more manual set up of awning Quicker set up time Quicker retraction Anyone can do it

Water Filtration More cost effective than bottled water Doesn’t weigh as much as bottled water Can actually use city water hook ups ALL water runs through filter, outside shower, sinks & even the toilet.

Full Frame Rail Extension Same Gauge, same thickness as existing chassis. More rigid mounting point for hitch More stable overhang Other MFG’s will use a lighter gauge tapered extension Full Frame Extension Tapered Extension

Porcelain Toilets More sanitary than cheaper plastic Pedal flush Residential size also allows the use of any residential style toilet seat.

Dream Dinette Easy transition from Dinette to Bed Heavy Duty wall bracket eliminates “rattle”

Residental Drawer Glides Full extension allows easy access to entire drawer Ball bearing glides for easier operation Positive latches hold tight

Roto Cast Storage Never rusts Seamless so it will not leak Will not mold or mildew like carpeted galvanized compartments will Easy to clean

And much… Fold Flat Dinette Large Shower (3160)

much more… Redesigned Entertainment Center with slide out drawers Optional Home Theater Package with 20” LCD TV

Top Selling Features

7’ Ceilings More head room in living area & shower More interior storage space Unit feels more open Lowered floor equals smaller cab transition, for easier access to and from cab area. 20% More Storage

Fiberglass Roof Easier to clean More durable finish The “Fiberglass Factor”

2” Thick Sidewall 50% More insulation than many of our competitors that use 1” framing. Reduces energy costs Reduces consumption, longer time between fill ups No more frosty walls

Electric Awning No more manual set up of awning Quicker set up time Quicker retraction Anyone can do it

Full Frame Rail Extension Same Gauge, same thickness as existing chassis. More rigid mounting point for hitch More stable overhang Other MFG’s will use a lighter gauge tapered extension Full Frame Extension Tapered Extension

Arctic Package Thermostatically controlled heaters run only when needed Can run off battery Forced air tank heaters have 2x as many warranty problems related to tanks freezing (only work when furnace is on). Forced air uses multiple energy sources.

Porcelain Toilets More sanitary than cheaper plastic Pedal flush Residential size also allows the use of any residential style toilet seat.

High Gloss Coat Sidewalls Higher gloss better looking finish Easier to clean More durable than traditional filon Easier to repair

Soft Touch Vinyl Ceiling Reduces noise Easy to clean Won’t collect dust Same material runs over shower area

Glass Lighting High end residential look Softer, more natural light Won’t warp or yellow like plastic can

And much… Fold Flat Dinette Large Shower (3161)

More. Redesigned Entertainment Center with slide out drawers Optional Home Theater Package with 20” LCD TV

New Ext. Graphics Taupe

Top Selling Features

Curved Sidewalls Sleeker profile More aerodynamic Smoother, less fatiguing ride

Dream Dinette Quickest transition from table to bed Does not rattle like traditional hardware n/a in 210

2” Thick Sidewall 50% More insulation than many of our competitors that use 1” framing. Reduces energy costs Reduces consumption, longer time between fill ups No more frosty walls

Water Filtration More cost effective than bottled water Doesn’t weigh as much as bottled water Can actually use city water hook ups ALL water runs through filter, outside shower, sinks & even the toilet.

Arctic Package Thermostatically controlled heaters run only when needed Can run off battery Forced air tank heaters have 2x as many warranty problems related to tanks freezing (only work when furnace is on). Forced air uses multiple energy sources.

Porcelain Toilets More sanitary than cheaper plastic Pedal flush Residential size also allows the use of any residential style toilet seat.

Roto Cast Storage Never rusts Seamless so it will not leak Will not mold or mildew like carpeted galvanized compartments will Easy to clean

Full Frame Rail Extension Same Gauge, same thickness as existing chassis. More rigid mounting point for hitch More stable overhang Other MFG’s will use a lighter gauge tapered extension Full Frame Extension Tapered Extension

Fiberglass Roof Easier to clean More durable finish The “Fiberglass Factor”

Residental Drawer Glides Full extension allows easy access to entire drawer Ball bearing glides for easier operation Positive latches hold tight

Top Selling Features

Cherry or Maple Cabinetry Light or medium colored cabinets suited to customer preference

Gel Coat Sidewalls Not just a higher gloss filon Same Gel Coat as high end diesels Easier to clean More durable than traditional filon Curved to be more aerodynamic

Black Tank Flush System Easiest way to flush black tanks Level meters are more reliable Less mess

Soft Touch Vinyl Ceiling Reduces noise Easy to clean Won’t collect dust Same material runs over shower area

Corian Galley Not just “Corian Edged” High end diesel look Repairable Easy to clean

Cedar Lined Closets & Drawers Cedar lined closets & drawers Freshens up storage areas Typically found in high end products

Glass Lighting High end residential look Softer, more natural light Won’t warp or yellow like plastic can

DVD w/ Home Theater All in one design FM Tuner TV Tuner DVD Player CD Player Surround sound MP3 on CD

Slide out battery tray Makes it easier to monitor the water level in the coach batteries Easier to replace

Heated Remote Mirrors Easy adjustment from in the cab when changing drivers Improved visibility when the temperature drops

And much… Fold Flat Dinette Center Mount Back Up Camera

Much more… Optional Home Theater Package with 20” LCD TV

2 Skirt Paint Choices Smoke Taupe

Optional Full Body Paint Mocha Red Golden Platinum

“The Two Forests of Forest River… Forming Relationships with Nature”