Crisis Communications Planning: Your Credit Union’s Media Bomb Squad Gregg Shields, APR - Certified by the Institute for Crisis Management

Phases of a Crisis Preparation and Planning Execution Recovery Evaluation And it all happens so fast, preparation is the only one that really matters

No Specific Action Taken No Crisis Team No Trained Spokesperson Crisis Preparedness Steps:

No Specific Action Taken No Crisis Team No Trained Spokesperson Risk Assessment Workshop Risk Matrix Complete Crisis Response Plans Drafted Crisis Preparedness

Likelihood/Impact Matrix Higher Likelihood Higher Impact

Likelihood/Impact Matrix Higher Likelihood 9-11 scenario Higher Impact Raw materials shipping disaster In-plant process disaster Workplace fatality Regulatory issue Competitive pressureLabor unrest Workplace injury Customer misuse Customer complaints Raw material cost fluctuations Price increase

No Specific Action Taken No Crisis Team No Trained Spokesperson Risk Assessment Workshop Risk Matrix Complete Crisis Response Plans Drafted Crisis Team Identified Crisis Team Roles Clear Messaging Workshops Held Crisis Preparedness

No Specific Action Taken No Crisis Team No Trained Spokesperson Risk Assessment Workshop Risk Matrix Complete Crisis Response Plans Drafted Crisis Team Identified Crisis Team Roles Clear Messaging Workshops Held Spokespersons Identified & Trained Crisis Team Trained with Simulations Crisis Plan In Place Drill until you hit oil or gas Crisis Preparedness

Crisis Center Identified & Equipped Regular Media List Review and Crisis Drills Crisis Plan Updated Quarterly No Specific Action Taken No Crisis Team No Trained Spokesperson Risk Assessment Workshop Risk Matrix Complete Crisis Response Plans Drafted Crisis Team Identified Crisis Team Roles Clear Messaging Workshops Held Spokespersons Identified & Trained Crisis Team Trained with Simulations Crisis Plan In Place Drill until you hit oil or gas Crisis Preparedness

Crisis Center Identified & Equipped Regular Media List Review & Crisis Drills Crisis Plan Updated Quarterly No Specific Action Taken No Crisis Team No Trained Spokesperson Risk Assessment Workshop Risk Matrix Complete Crisis Response Plans Drafted Crisis Team Identified Crisis Team Roles Clear Messaging Workshops Held Spokespersons Identified & Trained Crisis Team Trained with Simulations Crisis Plan In Place Drill until you hit oil or gas Ongoing Proactive Media Relations & Monitoring Media Kit Prepared & Updated Quarterly Internet Dark Site Prepared Risk Register Updated Quarterly Crisis Preparedness