Cisco Confidential 1 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco ISA500 Series Competitive Selling Against SonicWALL

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Vendor data used in this documentation are collected from public domains

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 TZ105, TZ205, TZ215 (New Model—Launched CY12) TZ100, TZ200, TZ210 (Old Model—Launched ~CY09) SuperMassiveE-Class NSA SeriesNSA SeriesTZ Series

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 Better security—performance and quality Easy of use with simplicity design Cost saving with tested Cisco Solution Integration Solution portfolio offerings Rich routing and switching capabilities at its class

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 Security threats change dynamically Threat analysis needs to keep up with the change in time Cisco SIO—an extensive security analysis system, provides unparalleled global threat intelligence for ISA500 to prevent threats and attacks in time 700k+ sensors all over the globe 5 billion web requests per day 35% of global traffic examined Millions of live security data feeds collected 8 Millions of security updates 500+ security analysts (PhD’s, CCIEs) $100M+ R&D investment within SIO Cisco SIOSonicWALL R&D Investment 295 employees in R&D for the entire company Total company R&D investment is $38M in CY09 Source: Company 10-K Report 2009

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 Security services not just firewall are expected to be enabled on a UTM device to protect businesses from multi-threats True performance that businesses will experience is when security services are enabled Despite recent introduction of its new TZ models, SonicWALL security service performances are lower than Cisco ISA500’s Performance (Source: Datasheet) CiscoSonicWALL ISA550ISA570TZ105TZ205TZ215 Firewall Throughput200 Mbps500 Mbps200 Mbps500 Mbps VPN Throughput75 Mbps130 Mbps75 Mbps100 Mbps130 Mbps Anti-Virus Throughput50 Mbps80 Mbps40 Mbps60 Mbps70 Mbps IPS Throughput60 Mbps90 Mbps60 Mbps80 Mbps110 Mbps UTM Throughput45 Mbps75 Mbps25 Mbps40 Mbps60 Mbps

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Cisco ISA500 Easy to use navigation interface Structured organization SonicWALL Cumbersome to navigate Sporadic navigation experiences ? ? Total 10 Navigation Sections and All Are Observable in One Window Learnability Efficiency Memorability High learning curve Inefficient Error prone

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 Cisco ISA500 One single place to enable multiple security services One mouse click to enable a threat protection SonicWALL User needs to navigate through multiple pages and options to enable security services

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 Optimized for solution deployment and lower operational cost ISA500 Example of Tested Devices: SPA525G, SPA525G2, Cisco ASA5505, Cisco ISR 800, Cisco ASR1004, Cisco UC500, UC320, Cisco SA500, Cisco RV 42, Cisco RV82, SPA100, SPA100, Cisco 100/200/300 Switch, ESW, Catalyst 2960/3750, AP500, OnPlus

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 Cisco Eight product SKUs to understand, manage, and start selling Consistent feature sets across models “Pay as you go” management solution to start managed service offerings As low as $250 to start manage a customer using Cisco OnPlus SonicWALL 50+ product SKUs to understand, manage, and start selling Inconsistent feature sets across models Multiple licenses to manage Need upfront cost to start managed service offerings Device management appliance starts at ~$2000 Requires self hosting and management

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 Simplicity Design of Cisco ISA500 Reduces Time and Cost to Complete a Sale Cisco OnPlus Solution tested Built-in configuration wizards Easy to navigate Simplified flow Consistent features set SMB focused features One license to manage Simplified SKUs $ Time Spent Education Customer Deployment $ $ $ $ Understand Product Offering (Partner Self) Setup $ $ Maintenance Support Revenue from Sell Profitability Cost/Expense to Sell ~ ~ Tasks to Sell

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 For Cisco partners, ISA500 offers an additional solution selling opportunity without complicating support models For new Cisco partners, the breadth of Cisco products provides growth opportunity for partners without extra efforts to develop new vendor relationship Primarily offers security products with very limited wireless and switch product options Switches 100,200,300, 500 Stackable Series, Catalyst 2900, etc. Wireless 100, 300 Series AP500, AP1100/1200 Voice Gateway Router RV100, 200, ISR800, ISR1900, etc. BE3000, ISR CME SPA100/ATA, etc. IP Phone SPA300, SPA500, 7900, etc. Security SA500, ISA500, ASAS5505, etc. Network Management OnPlus, CCA, FindIT, Office Manager CiscoSonicWALL

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 Cisco Advantages Cisco ISA500SonicWALL TZ Series Superior Internet Security Solution Superior security threat protections by unrivaled global security threat intelligences from Cisco SIO Higher security service (UTM) performance Security R&D investment is only a small subset of Cisco’s Lower UTM performance Easy to Use and Fast to Deploy (Lower OpEx) Easy to navigate, simplified setup flow Interoperability tested with other Cisco products Cumbersome navigation More steps required to setup services Low Cost to Adopt and Start Simplified packaging—Eight SKUs, one license only, consistent features Manageable by Cisco hosted cloud- based services—OnPlus/Advanced Security Services Pay as you go pricing model with Cisco OnPlus Complicated packaging Requires upfront cost ($7000+ for GSM security appliance) and can only manage security solution Requires resource to host and manage its management appliance More Growth Opportunities Breadth of Cisco network solution portfolio for great cross-sell opportunity Offers primary security only with few options for AP products

Cisco Confidential 14 © 2012 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential 15 Cisco ISA500 offers more high-speed connectivity than SonicWALL TZ Series Faster application performance Better investment protections AreaFeatures Cisco ISA550 Cisco ISA570 SonicWALL TZ105 SonicWALL TZ205 SonicWALL TZ215 Interfaces WAN Interface 2 (GE) 2 (FE)2 (GE) LAN Interface Up to 6 (GE)Up to 9 (GE)Up to 4 (FE)Up to 4 (GE)Up to 6 (GE) DMZ Interface Yes Wi-Fi (in Wireless Model Only) Yes

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 Cisco reputation-based network filter allows business to drop malicious traffic early to save device resource and improve security Be aware! Application control is not possible for all SonicWALL TZ customers Preventing authorized network access with Cisco port-based access control—great to tighten business security in Teleworker deployment scenarios AreaFeatures Cisco ISA550 Cisco ISA570 SonicWALL TZ105 SonicWALL TZ205 SonicWALL TZ215 Security Services Web Threat Protection Yes (Powered by Cisco Security Intelligence Operation (SIO)) Yes Web URL Filtering Yes (Powered by Cisco SIO) Yes IPSYes Network Reputation Filter Yes (Powered by Cisco SIO) No Gateway Anti-VirusYes Spam Filter Yes (Powered by Cisco SIO) Yes Application ControlYes No Yes Port-Based Access Control (802.1x) Yes No

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17 Cisco ISA500 provides superior security performance and VPN scalability than SonicWALL TZ series Cisco ISA500—great for businesses looking for speed or growth AreaFeatures Cisco ISA550 Cisco ISA570 SonicWALL TZ105 SonicWALL TZ205 SonicWALL TZ215 Performance* Firewall Throughput 200 Mbps500 Mbps200 Mbps500 Mbps VPN Throughput75 Mbps130 Mbps75 Mbps100 Mbps130 Mbps Anti-Virus Throughput 50 Mbps80 Mbps40 Mbps60 Mbps70 Mbps IPS Throughput60 Mbps90 Mbps60 Mbps80 Mbps110 Mbps UTM Throughput45 Mbps75 Mbps25 Mbps40 Mbps60 Mbps VPN Site-to-Site VPN Tunnel IPSec VPN Client Support SSL VPN Client Support *Performance data are based on vendor’s datasheet. The actual performance number may vary based on testing environment.

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 Cisco ISA500 with rich LAN switching capabilities makes LAN networks integration easier Cisco ISA500 with rich QoS capabilities helps to optimize voice application experiences AreaFeatures Cisco ISA550 Cisco ISA570 SonicWALL TZ105 SonicWALL TZ205 SonicWALL TZ215 Network Services WAN RedundancyYes Dynamic Routing ProtocolRIPv1/v2 RIP/OSPF Advanced NATYes DHCP ServerYes LAN—TrunkingYes VLAN Tagging Only LAN—SPTYes No LAN—QoS (802.1p CoS/ DSCP Based) Queuing with SP, WRR, LLQ No Rate Limiting (WAN) Yes (App-Based Planned) Yes (Support App-Based) WAN—Traffic PrioritizationSP, WRR, LLQ Not Clear SP, SRR—No LLQ Traffic Meter on WANYes No Traffic Shaping (WAN)No Not Clear Yes Wireless QoS—802.1e (WMM)Yes No WPS (Wi-Fi Protected Setup)Yes No VRRPYes No Proprietary Approach

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19 Cisco ISA500 supported by Cisco-hosted cloud management services—OnPlus, enables partners to manage entire customer’s networks, not just security devices Cisco OnPlus with “pay as you go” pricing model makes partner to start managed service offerings easily—no upfront cost and hassle to maintain network management appliance at its premises AreaFeatures Cisco ISA550 Cisco ISA570 SonicWALL TZ105 SonicWALL TZ205 SonicWALL TZ215 Management Device GUIYes Configuration Wizards Yes Centralized Management Tool Cloud-Based Tool—OnPlus Hardware Appliance (for Security Only) Automatic New Firmware Detection and Alerting Yes No

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20 Cisco is the market share leader in overall network appliance security market* Cisco is the top player in multiple Magic Quadrant, including web and security, where we play in** Breadth of product portfolio in all network areas, not just security Dedicated support teams for SMB market simplifying solution supports Company (channel strategy) and financial stability—$45B+ revenue; 25+ years in industry Leadership, Growth, Stability Sources: *Infonetics **Gartner MQ Report 2011

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© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22 Cfg Back-up and Restore Firmware Upgrade Event Monitoring Etc. Cfg Back-up and Restore Firmware Upgrade Event Monitoring Etc. OnPlus Baseline Security Reports Provisioning and configuration VPN Wizard Alerting Etc. Provisioning and configuration VPN Wizard Alerting Etc. OnPlus Adv. Security Services Network Usage Reports Partner Value, Partner Margins Planning Enable Partners to Generate Security Activity Reports and Usage Reports ISA500 Capable of Managing Multiple Customers, Multiple Sites, Discovering 3 rd Party Devices Connected Devices: Switch, Router, Security Appliance, NAS, Printer, iPad, iPhone, etc. Site 1 Site 2 Customer A Customer B Dashboard View Device Discovery and Topology, etc. Support contract status Dashboard View Device Discovery and Topology, etc. Support contract status OnPlus Device GUI over https Easy to start—Cisco hosted Easy to manage—single interface for all technologies Profitability—enable managed security service

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23 Powered by Cisco enterprise grade security solutions: Cisco Security Intelligence Operations (SIO), delivering unrivaled Web and security protections Purposed built and simplified design: Lowering learning curve, shortening deployment time, reducing operational cost, and driving up profitability Integrated with rich routing and switching capabilities and tested with Cisco’s other SMB product families: Optimized for solution deployment and lower operational cost Simplified packaging: Simplifies buying, selling, and maintenance of the solution Manageable by Cisco hosted cloud management services, OnPlus and Advanced Security Services: Enables partners to manage not just security services but also the entire customer networks via one single interface “Pay as you go” pricing model for Cisco OnPlus and “free” for Advanced Security Services: Enables partner to start managed service practice without upfront investment