BY: STEPHEN CROSS MICHAEL PADILLA DAULTON BEARD

SUPPLY AND DEMAND: SILLY BANDS AND HULA HOOP (2008)  In 1958, Wham-O, Inc. began marketing the Hula Hoop in the United States. Sales of the Hula Hoops skyrocketed during the year, in the first months over 25 million were sold, within the year over 100 million. Similarly today, Silly Bandz have taken off in sales since the summer of According to Robert J. Croak, founder of Brainchild Product the company, which produces Silly Bandz a small warehouse in Toledo, Ohio, has gone from shipping 20 boxes a day to about 1,500. Today, Brainchild Products, the makers of Silly Bandz are experiencing a large increase in demand for their products similar to that of Hula Hoops in The rise in demand for Silly Bandz; however, has not as yet been accompanied by a rise in the price for the product. Instead producers of Silly Bandz have responded by largely increasing their production of Silly Bandz. 