Google Confidential and Proprietary 1 1 Child Custody United States Quarterly Update Last Quarter: Q August 2014

Google Confidential and Proprietary 2 2 Desktop queries declined by -5%, while Mobile queries grew by 30% and Tablet searches grew by 17% YoY in the same period Queries grew by 12% in Q in the Child Custody Category

Google Confidential and Proprietary 3 3 Child Custody: Q Auction Metrics Update Source: Google internal search data, based on pre-categorised queries for the Child Custody. Note: In-quarter metrics for Query Volume and Ad Depth are only available. Impressions (Q Y/Y: %) Clicks (Q Y/Y: -0.63%) Actual CPC (Q Y/Y: 17.11%, Avg:$1.99)

Google Confidential and Proprietary 4 4 Child Custody: Q Auction metrics update Source: Google internal search data, based on pre-categorised queries for the Child Custody. Note: In-quarter metrics for Query Volume and Ad Depth are only available. Auction Stats by Platform: Q YoY and Averages (where applicable) Platform QueriesImpressionsClicksAd CTR YoYAd CTR AvgCPC YoYCPC AvgAd Depth YoYAd Depth Overall11.63%-12.47%-0.63%13.53%1.25%17.11%$ %3.14 Desktop-5.44%-14.43%-19.26%-5.64%0.98%15.97%$ %3.89 Mobile29.89%-17.01%16.63%40.54%1.72%30.32%$ %2.39 Tablet17.25%29.50%54.06%18.96%1.14%-5.66%$ %3.11 Ad Depth (Q Y/Y: -2.43%, Avg:3.14) Ad CTR(vQ Y/Y: 13.53%, Avg:1.25%)

Google Confidential and Proprietary 5 5 Child Custody: All Devices Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Child Custody. Note: In-quarter metrics for Query Volume and Ad Depth are only available. Queries Y/Y 11.63% Impressions Y/Y % Clicks Y/Y -0.63% Ad CTR Y/Y 13.53% (1.25%) CPC Y/Y 17.11% ($1.99)

Google Confidential and Proprietary 6 6 Child Custody: Desktop Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Child Custody. Note: In-quarter metrics for Query Volume and Ad Depth are only available. Queries Y/Y -5.44% Impressions Y/Y % Clicks Y/Y % Ad CTR Y/Y -5.64% (0.98%) CPC Y/Y 15.97% ($2.20)

Google Confidential and Proprietary 7 7 Child Custody: Mobile Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Child Custody. Note: In-quarter metrics for Query Volume and Ad Depth are only available. Queries Y/Y 29.89% Impressions Y/Y % Clicks Y/Y 16.63% Ad CTR Y/Y 40.54% (1.72%) CPC Y/Y 30.32% ($1.82)

Google Confidential and Proprietary 8 8 Child Custody: Tablet Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Child Custody. Note: In-quarter metrics for Query Volume and Ad Depth are only available. Queries Y/Y 17.25% Impressions Y/Y 29.50% Clicks Y/Y 54.06% Ad CTR Y/Y 18.96% (1.14%) CPC Y/Y -5.66% ($1.90)

Google Confidential and Proprietary 9 9 Child Custody: Cross Platform Search Trends Source: Google internal search data, based on pre-categorised queries for the Child Custody. Note: In-quarter metrics for Query Volume and Ad Depth are only available. 58% of all Searches are now on Mobile Devices Child Custody: % of Queries by Device

Google Confidential and Proprietary 10 Google Confidential and Proprietary 10 Thank You!

Google Confidential and Proprietary 11 Google Confidential and Proprietary 11 Definitions Devices: –Overall: Devices across Google Search(Desktop, Mobile, Tablet) –Mobile = Overall – (Computers + Tablet) –Tablet = Overall – (Mobile + Computers) –Mobile is Mobile High End devices with a full browser –Tablet is Tablet devices with a full browser Metrics –Queries: Searches by users on Google Search –Impressions: AdWords ads shown against search queries on Google Search –Clicks: Clicks on AdWords ads –CPC: Cost per Click (Cost ÷ Clicks) –Ad CTR: Click-through Rate (Clicks ÷ Impressions)