the case of Mo.Ve for sustainable mobility in metropolitan areas Improving the quality of organisational decisions and accelerating their implementation: Toni Muzi Falconi Methodos S.p.A. – FERPI LUMSA University (Rome) New York University (New York) Thursday, 28 June 2007

What is Mo.Ve ? researchingdefining advocating public and social policies for sustainable mobility in European metropolitan areas

What does Mo.Ve do ? develops the Association organises initiatives promotes international relations supports scientific activities

What does Mo.Ve do ? Meetings with EU institutions Scientific Workshop International Forum in Venice National events

What does Mo.Ve do ? listenunderstandinterpret attitudesexpectationsopinions

Why does Mo.Ve do it ? because it wants to have a say

Why does Mo.Ve do it ? to encourage DIALOGUE CONFRONTATION &

“We are called to have a better understanding of the issue as a whole, to understand the motives of one another, the reasons-why of the different stakeholders of mobility. Each one of us have at heart the same problem: the solution of liveability in our cities”. Franco Lucchesi – Mo.Ve President November 2006

Any questions, so far ?

More in general … An organisation defines: specific objective values rules behaviours strategy visionmission … and should listen before taking decisions

two main reasons 1 organisation may decide whether to integrate expectations into the final decision …or, step back and rethink options…or, proceed in any case… 2 if the organisation decides to integrate some expectancies – stakeholder group will support the pursuit or at least reduce hostilities… and … the organisation will be more aware of potential resistance improving the quality of the decision accelerating the implementation

Nonetheless, organisational leadership has maintains needs to exercise its discretional power of decision

How ? Adapting existing research tools to a true understanding of stakeholder expectations, Revise the communication to stakeholder needs lead the organisation to change itself in order to:

Strategic role Modifying organisation internally. Modifying external scenario. Operative role

One step back … Mo.Ve has advocated since 2003 stakeholder relationship management.

Modifying external scenario. Operative role Modifying organisation internally. Strategic role

Some refining… a. Segmenting active / potential stakeholders from: issue influencers opinion leaders end users b. Measuring and evaluating dynamics of content impact quality of relationships

Thank-you. Toni Muzi Falconi