1 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 12077_01_2006_c1 Rich-media Conferencing Deep Dive Mike Fratesi Manager, Unified Communications Applications Solutions Marketing

2 © 2006 Cisco Systems, Inc. All rights reserved. Agenda Communications Environment Cisco Unified Communications Conferencing Opportunity Cisco Rich-media Conferencing Solutions

3 © 2006 Cisco Systems, Inc. All rights reserved. Today’s Communication Complexities: Can Result in Ineffective Communications Customer Reality Organizational Reality Employee Reality Lost Revenue Customer Satisfaction Issues Inefficiency Higher Cost Less Competitive Business Constraints Lost Productivity Ineffectiveness Lower Efficiency

4 © 2006 Cisco Systems, Inc. All rights reserved. Communications: Integral to Business Processes Business Event Communication/collaboration required Communication/collaboration required CRMERP II Industry App. Back Office Extended Enterprise CRMERP II Industry App. Back Office The Vision Business Event Business Event Near Term Future – Streamlined Business Processes 2006: Current Reality

5 © 2006 Cisco Systems, Inc. All rights reserved. Streamline Business Processes Speed Decision-Making and Streamline Business Initiates immediate web, video and audio session Agreement reached & viewed by all parties Acct Rep call customer provides info and receives order Account Representative answers with cell phone Customer calls account representative with a question Uses Presence to Locate production manager Using wireless, logs into Unified Personal Communicator

6 © 2006 Cisco Systems, Inc. All rights reserved. Widespread Use of Real-time Applications Q1. For each of the following products, please indicate your company’s current usage and planned use: Source: IDC Study on Real-time applications; IT Manager and above, firms >2,00 employees (n=241)

7 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Unified Communications Bringing it All Together Mobile Data with Voice Mobile Phone with Browser IP Phone with Browser Partner Apps Unified Messaging Call Control Contact Center Rich Media Collaboration Presence/SIP Network Presence, Policy, and Routing Services Video Services Standards- Based Video Systems Dual Mode Phones Soft Clients Desktop Video Effectively Connecting Applications and Devices… …to Intelligent Services in the Network… SIP SIMPLE Cisco Clients

8 © 2006 Cisco Systems, Inc. All rights reserved. Conferencing Market 888 © 2003 Cisco Systems, Inc. All rights reserved.

9 © 2006 Cisco Systems, Inc. All rights reserved. Conferencing Market Large and Growing Market >$4 Billion (2004) - Voice, Web, Video Bridging Equipment and Services 1 >$3.5 Billion is Voice and Web conferencing services >$500 Million is systems and software Cisco is #1 - Enterprise voice conferencing equipment market share 2 1, 2 - Frost & Sullivan

10 © 2006 Cisco Systems, Inc. All rights reserved. Conferencing Evolves Siloed Systems to Unified Communications Point-to-pointMultipoint Voice-only Rich-media Stand-alone Unified WiredWireless Non-real time Real time ScheduledAd hoc Changing Usage Models Drives Evolving Solution Needs

11 © 2006 Cisco Systems, Inc. All rights reserved. Groupware PBX/ IP PBX Content Mgmt. Directory Server IM Server Firewall The Move to On-Net Conferencing Voice Network Data Network ExpensiveLimited Security On-NetOff-Net Voice Web Video Voice Web Video Weak Integration

12 © 2006 Cisco Systems, Inc. All rights reserved. “Users are motivated to move away from (shared) hosted services to save money, gain security, and increase integration.” Wainhouse Research The Move to On-Net Conferencing Corporate Converged Network / Calendar PBX/ IP PBX Content Mgmt. Directory Server IM Server Cost EffectiveFull IntegrationSecure Firewall Secure Public Access On-NetOff-Net Cisco Conferencing Solutions

13 © 2006 Cisco Systems, Inc. All rights reserved. IPC Drives On-premises Conferencing Perceived cost savings, integration and security benefits For organizations on or moving to IPC, > 50% are using on- premises conferencing On-premises adoption is far greater than for those not currently moving to IPC Voice Conferencing Q39: For each of the following types of conferencing, please specify whether you are using an on-premise solution (i.e., equipment is located within your company and integrated with your private networks) or a hosted solution (i.e., a conferencing service provider offers this to your organization as an outsourced service that users must access over public voice and data networks) N=168 Voice conferencing, N= 102 Web conferencing (Respondents who are currently using either voice conferencing OR video conferencing OR web conferencing) Web Conferencing Hosted solution (Off-premise) On-premise solution (CPE-based) IPC Customers are Moving to On-network Conferencing

14 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Rich-media Solutions

15 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Video Telephony Video is now Just a Phone Call! Built on Cisco Unified CallManager Works with Cisco IP Phones and communications clients High quality video for effective non-verbal communication Cost effective solution Simple installation and flexible configuration

16 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Unified Personal Communicator Initiate Integrated Voice, Web Video Session Cisco Unified MeetingPlace Express Web Conferencing Unified CallManager 5.0 & Unified Videoconferencing Video conferencing Powerful communication tools in a single, desktop application - Presence, Voice, Video, Messaging, Document Sharing, more - Save conference set-up time 1-20 minutes (~55%) 20+ minutes (~40%) with Presence and “drag and drop” setup – Collaborate more - 93% of users would conduct more web and video conferences if was easier -

17 © 2006 Cisco Systems, Inc. All rights reserved. Capabilities Enterprise Mid-market Cisco Unified MeetingPlace Express Cisco Unified MeetingPlace Voice, video and Web conferencing for large organizations Voice & web conferencing for mid- size organizations Cisco Rich-media Conferencing Solutions Cisco Unified Videoconferencing Video MCUs, Gateways & Gatekeepers

18 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Conferencing Solutions Improve Productivity and Reduce Costs Personal Productivity Save time - Simple to setup, attend and manage virtual meetings Effective collaboration – Whenever and wherever Business Processes Improvement Accelerate projects, speed decisions Increase sales and support effectiveness and efficiency Reduce Costs Significant component of IP telephony cost savings

19 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Unified Videoconferencing 3500 Series Multipoint Control Unit (MCU) with Enhanced Media Processors (EMP) H.323, SIP and SCCP end point support New encoder per port architecture ISDN Gateways Addresses small to large group video needs Video conferencing Cisco Unified Videoconferencing Video Telephony Cisco Unified CallManager Rich-media Conferencing Cisco Unified MeetingPlace Solution Flexibility

20 © 2006 Cisco Systems, Inc. All rights reserved. Cisco MeetingPlace Fully Integrated Voice, Web & Video Conferencing Simple to set up and attend form multiple interfaces Advanced meeting management functionality Deployed on-network for cost savings, application integration and security Highly scalable 2005 Results Who’s Sharing Who’s Speaking Who’s Attending How Attending As Natural and Effective as Face-to-Face

21 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Unified MeetingPlace Integrated Rich-Media Conferencing Voice Conferencing: Enterprise scalable – concurrent users per server Simultaneous IP & TDM connectivity Web Conferencing: Advanced functionality Tightly integrated voice, video and Web conferencing Video Conferencing: Integrated multi-point video Broad endpoint support Voice Video IM Web

22 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Unified MeetingPlace Express Simple, powerful functionality Control meetings and share content from the web Simple setup and attend Ideal for mid-size organizations concurrent users Simple to deploy and manage Single-server, Linux-based software Install in ~1 hour Voice and Web Conferencing Solution

23 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Unified MeetingPlace Express Voice Conferencing IP solution - Broad telephony support Cisco Unified CallManager & Unified CallManager Express Standards-based - H.323 & SIP 20 to 120 concurrent users Reservationless and scheduled meeting support Advanced voice conferencing features

24 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Unified MeetingPlace Express Web Conferencing Simple Features for Interactive Meetings and Presentations Fast, reliable entry No downloads to attend Broad platform support Windows, Mac, Linux, Solaris Firewall friendly and secure Exceptional User Experience - Flash-based solution Share any document or entire desktop Chat, notes, annotations Meeting management Information & Controls

25 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Unified MeetingPlace Express Meeting Management All attendees can: See who is in meeting, who speaking, who sharing Mute/unmute self Status indicator (e.g. “Go faster”) Moderators also can: Mute/unmute, rename other attendees Invite, dial out to others Change others ability to speak, share Note: Cisco Unified MeetingPlace has similar meeting management functionality Conduct More Effective Meetings With Real-time Information & Intuitive Controls

26 © 2006 Cisco Systems, Inc. All rights reserved. Cisco IP Phone Integration Setup and manage meetings from Cisco Unified IP phone user interface Join and initiate meetings* See who is in the meeting** Basic meeting management** Active roster—Current speaker Industry First * Available on Cisco Unified MeetingPlace and MeetingPlace Express ** Currently available on Unified MeetingPlace Express only

27 © 2006 Cisco Systems, Inc. All rights reserved. Simple Setup and Attend Ad-hoc and scheduled meetings Set up from multiple interfaces Outlook/Notes calendar* Web browser Cisco Unified Personal Communicator** Cisco Unified IP Phone or touchtone phone Initiate/ScheduleAuto-notifyClick to Attend Collaborate more - 93% of users would conduct more web and video conferences if was easier - * Currently Cisco Unified MeetingPlace only ** Currently Unified MeetingPlace Express only

28 © 2006 Cisco Systems, Inc. All rights reserved. Compelling Return on Investment (ROI) Powerful ROI Typically Months – vs. Service Bureau Including Web conferencing improves ROI Travel savings can be huge Example Voice conferencing - 25,000 min/month at $.10/min Web conferencing - 10,000 min/month at $.12 /min Cisco Unified MeetingPlace Express Licenses (25 voice & 20 web), Hardware, Services at ~ $35,000 Can cost justify if conducting … 5 conferences - 5 participants - Every business day Payback: Under 10 Months Conferencing Savings Realized 30% reduction in conferencing expenses (from in- house conferencing) $1,700 saved monthly on travel avoidance

29 © 2006 Cisco Systems, Inc. All rights reserved. “Oracle had already invested in IP telephony, so it made good business sense … by running conferencing traffic over our internal network, we would significantly reduce domestic and international toll charges” Randy Cook, Oracle Director of Global Voice Cisco Unified MeetingPlace Customer Success Solution: On-premises, IP-based conferencing 3000 ports Cisco Unified MeetingPlace Benefits: Simplicity: Easier to set up and attend More secure than hosted service Savings: Over $1 million in first quarter

30 © 2006 Cisco Systems, Inc. All rights reserved. Cisco Unified MeetingPlace Customer Success Challenge: Facilitate collaboration among scientists in dispersed locations Simplify participation in conferences Reduce conferencing administration Solution: Cisco Unified MeetingPlace voice, video and Web conferencing solution Benefits: Scientists advance projects through more frequent and effective collaboration Video enriches collaboration Fewer management resources needed “Our job at ESnet is to support scientific research, by providing a single means of collaboration … ESnet users can feel as though they’ve walked through another scientist’s workroom, whether it’s in Albuquerque or Tokyo …” Clint Wadsworth, ESnet Collaboration Specialist

31 © 2006 Cisco Systems, Inc. All rights reserved. In Summary: Cisco Unified Communications Cisco Unified Communications will help you to boost productivity through solutions that enable to communicate more effectively and streamline business processes Conferencing solutions are moving on-network and are key cost savings and productivity enablers for converged IP networks Cisco Unified MeetingPlace Express provides simple, yet powerful voice and web conferencing for midsized organizations

32 © 2006 Cisco Systems, Inc. All rights reserved. Questions?

33 © 2006 Cisco Systems, Inc. All rights reserved.