deliver Member value Innovative ways to September 2015

Key Inhibitors to digital growth in SEA Traditional media default Confusion around digital metrics Talent Mindset shift Range of laws, policies and levels of collaboration

Innovative ways to deliver value Traditional media default – recruited 2 largest Publishers in Singapore and working with them both to raise the level of digital knowledge and talent. Confusion around digital metrics – IAB SG M&S Committee developing playbook defining metrics for Display, Social, Video, Content and Mobile to define and encourage common language. Talent – Developed IAB Training Series in To date trained over 2.5k with average feedback score 4.3/5. Mindset shift – Development of BAB bringing buyer and seller side closer together ensuring our programme and agenda meets brand and publisher needs to drive investment in digital. Range of laws, policies and levels of collaboration – IAB SG ED official advisor to SG Governemnt and partnering with MDA in Malaysia and IDA in Indonesia with more to come!