Review of last session Adding buying buttons Adding buying buttons Go to the Settings tab and select E-commerce Settings Go to the Settings tab and select E-commerce Settings Set up your paypal account settings Set up your paypal account settings Now drag one of the E-Commerce Revenue Elements to a page. Now drag one of the E-Commerce Revenue Elements to a page. There are 4 different types, try each one to see which one suits you There are 4 different types, try each one to see which one suits you Just click inside the block to edit text and parameters. Just click inside the block to edit text and parameters.

Review of last session Adding buying buttons –cont Adding buying buttons –cont There is a configuration menu to set some of the parameters of your element. There is a configuration menu to set some of the parameters of your element. You can replace the image You can replace the image Change which of the display styles you are using Change which of the display styles you are using Change the buying button style Change the buying button style Hide the image Hide the image Hide the description Hide the description Change the position Change the position

Review of last session Sign up for a google account Sign up for a google account Having a google account allows you to add your website easily to the google search engine Having a google account allows you to add your website easily to the google search engine It integrates with YouTube It integrates with YouTube You can you Google Analytics (advanced) You can you Google Analytics (advanced) You can use Google Webmaster Tools (advanced) You can use Google Webmaster Tools (advanced)

Review of last session Sign up for a google account Sign up for a google account Go to the Google search engine page and in the right hand top corner is a sign in button Go to the Google search engine page and in the right hand top corner is a sign in button Click on this to and then click on “sign up for a new Google Account” Click on this to and then click on “sign up for a new Google Account”

Review of last session Sign up for a google account – cont Sign up for a google account – cont Fill in the form and click “Next Step” Fill in the form and click “Next Step”

Review of last session Sign up for a google account – cont Sign up for a google account – cont then it asks you if you want to add your photo (I never do but its up to you) and click “Next Step” then it asks you if you want to add your photo (I never do but its up to you) and click “Next Step” Now click “Get Started” Now click “Get Started”

Review of last session creating and adding a video slideshow creating and adding a video slideshow In the Google search page top menu click on “More” and then “YouTube” In the Google search page top menu click on “More” and then “YouTube” This will bring you to the YouTube site This will bring you to the YouTube site Click on your name in the right hand corner Click on your name in the right hand corner Click on “Video Manager” Click on “Video Manager” Click on “Create Channel” Click on “Create Channel”

Review of last session creating and adding a video slideshow creating and adding a video slideshow Set up your username (you can use your google one) Set up your username (you can use your google one) Un-tick the boxes below and click on Next Un-tick the boxes below and click on Next Now just click on “All Done” Now just click on “All Done”

Review of last session creating and adding a video slideshow creating and adding a video slideshow Click on your name at the R/H top and Go to Video Manager Click on your name at the R/H top and Go to Video Manager In the L/H corner there is a button labelled “Upload”. Click on this and select In the L/H corner there is a button labelled “Upload”. Click on this and select “Creator tools” “Creator tools”

Review of last session creating and adding a video slideshow creating and adding a video slideshow We are going to use “One true media” to create our video Slideshow. Scroll down until you come to it and click on “Create Video” We are going to use “One true media” to create our video Slideshow. Scroll down until you come to it and click on “Create Video” Scroll down to the bottom of the next page and click on “sign in with your Google account” Scroll down to the bottom of the next page and click on “sign in with your Google account”

Review of last session creating and adding a video slideshow creating and adding a video slideshow Click on the button Click on the button Now Click on the large green button to upload your photos or Videos Now Click on the large green button to upload your photos or Videos Note you can only have 30 sec of free video, unless you pay Note you can only have 30 sec of free video, unless you pay When the photo’s have finished uploading click “Done” When the photo’s have finished uploading click “Done”

Review of last session creating and adding a video slideshow creating and adding a video slideshow

Review of last session creating and adding a video slideshow creating and adding a video slideshow Once you have finished creating and editing your video click “Publish to YouTube” Once you have finished creating and editing your video click “Publish to YouTube”

Review of last session creating and adding a video slideshow creating and adding a video slideshow There is also a website called Kizoa that allows you to create a video slideshow. Go to There is also a website called Kizoa that allows you to create a video slideshow. Go to You will need to sign up for a free account, but the it works very similar to One true media, but you can have longer shows. You will need to sign up for a free account, but the it works very similar to One true media, but you can have longer shows. When you have finished creating your video slideshow then click on the “Add to blog” button on the bottom of the screen, and it gives you the HTML code to embed on your website. When you have finished creating your video slideshow then click on the “Add to blog” button on the bottom of the screen, and it gives you the HTML code to embed on your website. Copy the code and just past it in a HTML element. Copy the code and just past it in a HTML element. Alternately there is a free MS programs called Photo Story Alternately there is a free MS programs called Photo Story Go to To download. You can then upload the video you have created to Youtube and paste it on your website.

Review of last session

Backing your site up Backing your site up Go to the settings tab Go to the settings tab Select Archive/Un publish Select Archive/Un publish Select Select

Review of last session Backing your site up cont. Backing your site up cont. Click on Save Click on Save Your site will be saved on your hard drive in a Zip format. Your site will be saved on your hard drive in a Zip format.

Create your own Website Search engine Optimisation Search engine Optimisation You can fine-tune your site so that the search engines notice it and people can find you when they search for the products or services that you provide. You can fine-tune your site so that the search engines notice it and people can find you when they search for the products or services that you provide. Things to consider Things to consider Keywords, meta tags, search phrases: learn the lingo Keywords, meta tags, search phrases: learn the lingo Page title tags are premium Page title tags are premium All your headings are important All your headings are important Put your writer's hat on Put your writer's hat on Get linked up Get linked up Summary and checklist Summary and checklist

Create Your Own Website Keywords, meta tags, search phrases Keywords, meta tags, search phrases Meta tags are one or more significant words we call "keywords" that are separated by commas into phrases and placed in your web site code. Search engines use meta tags to index sites so that people can find what they are looking for. Meta tags are one or more significant words we call "keywords" that are separated by commas into phrases and placed in your web site code. Search engines use meta tags to index sites so that people can find what they are looking for. Make meta tags specific to the page you are working on. If you choose "bike shoes," you'll be competing with a lot of web sites that offer bike shoes of all kinds. If you write "clip-on high-performance cycling shoes" people who search for all or part of that phrase are more likely to find your site in a search engine. Make meta tags specific to the page you are working on. If you choose "bike shoes," you'll be competing with a lot of web sites that offer bike shoes of all kinds. If you write "clip-on high-performance cycling shoes" people who search for all or part of that phrase are more likely to find your site in a search engine. If you feature a branded product, use that name in the meta tags as well. If you feature a branded product, use that name in the meta tags as well.

Create Your Own Website As you put together your list of keywords for a page, do some searching yourself. Type a word or phrase in a search engine, take a look at some of the sites that come up, and depending on the browser interface, click View on the menu, then click Source to take a look at the meta tags that page uses. As you put together your list of keywords for a page, do some searching yourself. Type a word or phrase in a search engine, take a look at some of the sites that come up, and depending on the browser interface, click View on the menu, then click Source to take a look at the meta tags that page uses. Look for your competitors in the search results and check to see what meta tags they are using. Compare the meta tags the highest-ranking sites use with those of companies lower in the results. Look for your competitors in the search results and check to see what meta tags they are using. Compare the meta tags the highest-ranking sites use with those of companies lower in the results. Do a low-tech usability survey as well: Ask friends, family, or customers who know your business what terms they might expect to use to search and find your company and its products and services. Do a low-tech usability survey as well: Ask friends, family, or customers who know your business what terms they might expect to use to search and find your company and its products and services.

Build Your Own Website Page title tags are premium Page title tags are premium Search engine optimisation (SEO) experts argue that the text you place in your title tag for each page is the most important text for search engines. Don't confuse your page title with the “site title” text you'll place on your header in the settings tab. Search engine optimisation (SEO) experts argue that the text you place in your title tag for each page is the most important text for search engines. Don't confuse your page title with the “site title” text you'll place on your header in the settings tab. The text in the title tag is the text you'll see in the browser at the very top of every page —the blue bar or tab, if you are looking at Internet Explorer. The text in the title tag is the text you'll see in the browser at the very top of every page —the blue bar or tab, if you are looking at Internet Explorer. Be sure to include keywords in the page title tags. Writing "Bike components: frames, handlebars, wheels" says more to both visitors and search engines than "Bike parts," even if the latter is the short page name you use in your navigation bar. The context for how the names are used and viewed is different. Be sure to include keywords in the page title tags. Writing "Bike components: frames, handlebars, wheels" says more to both visitors and search engines than "Bike parts," even if the latter is the short page name you use in your navigation bar. The context for how the names are used and viewed is different. Keep the page title shorter than 80 characters. Search engines vary in their requirements, but this number is a good rule of thumb. Use different titles for each page and tie them closely to that page's content. Above all, make sure the title is meaningful, not just a list of keywords. Keep the page title shorter than 80 characters. Search engines vary in their requirements, but this number is a good rule of thumb. Use different titles for each page and tie them closely to that page's content. Above all, make sure the title is meaningful, not just a list of keywords.

Create Your Own Website All your headings are important All your headings are important We're told that search engines also place a relatively high importance on words placed within heading tags. Both your site title and tagline are in heading tags in the code. We're told that search engines also place a relatively high importance on words placed within heading tags. Both your site title and tagline are in heading tags in the code. While your company name is important and should be prominent on your site, people may not know and use your name when searching for your products and services. While your company name is important and should be prominent on your site, people may not know and use your name when searching for your products and services. Given that, it's still OK to use your company name as the site title and any significant words about your business in the tagline. Given that, it's still OK to use your company name as the site title and any significant words about your business in the tagline. For example, if Northwind Traders is a sports shop that focuses primarily on cycling in the summer and skiing in the winter, it could use its name for the site title and a tagline like this: "The Northwest's premier cycle and ski shop." The tagline includes the store's two major product lines as well as another word people might use in searches: “Northwest.” For example, if Northwind Traders is a sports shop that focuses primarily on cycling in the summer and skiing in the winter, it could use its name for the site title and a tagline like this: "The Northwest's premier cycle and ski shop." The tagline includes the store's two major product lines as well as another word people might use in searches: “Northwest.”

Build Your Own Website All your headings are important (Cont.) All your headings are important (Cont.) Alternatively, we could write a site title with keywords such as: "Premier bicycles, skis, and outdoor gear" with a tagline that focuses on services or products. Alternatively, we could write a site title with keywords such as: "Premier bicycles, skis, and outdoor gear" with a tagline that focuses on services or products. Although you want search engines to notice your site and publish it in search results, remember that you are primarily writing heading items for your users. Although you want search engines to notice your site and publish it in search results, remember that you are primarily writing heading items for your users. The phrase or sentence should say something significant about your company and make sense to people. The phrase or sentence should say something significant about your company and make sense to people.

Create Your Own Website Put your writer's hat on Put your writer's hat on Usability studies tell us that people don't read web pages nearly as much as we think or hope they will. Think about your own behaviour as you look at web sites do you read your way through the pages or do you hop through headings and subheads until you find the information you want? Usability studies tell us that people don't read web pages nearly as much as we think or hope they will. Think about your own behaviour as you look at web sites do you read your way through the pages or do you hop through headings and subheads until you find the information you want? Strangely, the programs, or "spiders," search engines send out to crawl through your pages do read your pages, every word, and they use all that text to index your site for searches. Strangely, the programs, or "spiders," search engines send out to crawl through your pages do read your pages, every word, and they use all that text to index your site for searches. So do write text —at least 200 words per page. Use the same keywords you've placed in the meta tag properties of that page in the text, in the title tags, and the headings. But remember, it's a balancing act. You are writing for the people you want to visit your site and the keywords you use are useful to them. So do write text —at least 200 words per page. Use the same keywords you've placed in the meta tag properties of that page in the text, in the title tags, and the headings. But remember, it's a balancing act. You are writing for the people you want to visit your site and the keywords you use are useful to them. Repetition is mind numbing, and spiders can become suspicious that you are “imagine that” trying to influence them. Repetition is mind numbing, and spiders can become suspicious that you are “imagine that” trying to influence them. What should you write? What kind of information will your readers find valuable and other sites link to? Product or service lists and information, tutorials, tips, and how-to articles. All of these will include significant words, but more important, they will be valuable to your readers. What should you write? What kind of information will your readers find valuable and other sites link to? Product or service lists and information, tutorials, tips, and how-to articles. All of these will include significant words, but more important, they will be valuable to your readers.

Create Your Own Website Here are a few ideas for Northwind Traders page content: Here are a few ideas for Northwind Traders page content: Do-it-yourself ski tuning tips (and knowing when to bring skis in for repair) Do-it-yourself ski tuning tips (and knowing when to bring skis in for repair) Cycling calendar of events Cycling calendar of events Tips: Roadside repair made easy Tips: Roadside repair made easy Class: Get greasy —learn basic maintenance for your bike Class: Get greasy —learn basic maintenance for your bike Include important words in your text links. Instead of writing click here, write "Here's our list of bicycle parts." Some search engines "believe" that the text in your links is closely related to your page content. It should be! If you are using a text link on a page, try to use one of your most important keywords for that page in that link. Include important words in your text links. Instead of writing click here, write "Here's our list of bicycle parts." Some search engines "believe" that the text in your links is closely related to your page content. It should be! If you are using a text link on a page, try to use one of your most important keywords for that page in that link. Don't forget to list your inventory of products or services. The shopping spiders will be looking for it. A good, and constantly updated, calendar of events will bring interested people to your site again and again to check information, and other sites will link to yours to make it easy for their users to find it Don't forget to list your inventory of products or services. The shopping spiders will be looking for it. A good, and constantly updated, calendar of events will bring interested people to your site again and again to check information, and other sites will link to yours to make it easy for their users to find it

Adding Descriptions and Keywords Site Wide – go to the settings tab, and Search engine Optimisation Remember to save Each page – go to the pages tab, select each page and click on advanced settings, Add a page title and description, plus relevant keywords. Remember to save

Build Your Own Website Register with Google search engine Register with Google search engine Sign into your google account

Build Your Own Website Add your URL (website address) Add your URL (website address) The program should respond with an acceptance The program should respond with an acceptance Note: You can add your site several times Note: You can add your site several times

Build Your Own Website You can add your site to many of the other search engines. You can add your site to many of the other search engines. One word of warning is that if you just search for “add website or URL” you will get a lot of results from companies that offer to do it for you (at a price) so make sure that the link goes to the search engines address. Yahoo and Bing have now joined forces so submitting to bing also adds your site to Yahoo. Yahoo and Bing have now joined forces so submitting to bing also adds your site to Yahoo. You do not need to sign up for the webmaster tools, scroll down the page and add your site You do not need to sign up for the webmaster tools, scroll down the page and add your site

Build Your Own Website Another search engine you can register with: Another search engine you can register with: (associated with AOL) (associated with AOL)

Build Your Own Website Course Wrap up Course Wrap up I hope you have all enjoyed the course and have a website you are proud of. I hope you have all enjoyed the course and have a website you are proud of. Of course in the short time we have had you may need to carry out some additional optimisation and additions to your current site but hopefully this has given you all a good start. Of course in the short time we have had you may need to carry out some additional optimisation and additions to your current site but hopefully this has given you all a good start. Next steps Next steps There are other courses you can take to allow you to take more control over the various parts of your website. There are other courses you can take to allow you to take more control over the various parts of your website. 1. learning how manage your site and look at visitor reports 2. Also to edit the HTML code and CSS to give you greater flexibility. 3. Learning more about Search Engine Optimisation. I am hoping to get an advanced course running where we can learn more about editing the templates (HTML and CSS) and Google analytics, you will need to register an interest if that is something you would like to attend. I am hoping to get an advanced course running where we can learn more about editing the templates (HTML and CSS) and Google analytics, you will need to register an interest if that is something you would like to attend.