1
exists when a single firm is the sole producer of a product for which there are no close substitutes. 2
1. Single seller 2. No close substitutes 3. “Price maker” 4. Blocked entry 3
1. Economies of scale 2. Legal barriers 3. Ownership or control of resources 4. Strategic barriers 4
Occurs when lowest unit costs depend on the existence of a small number of larger firms or one firm. ◦ New firms cannot afford to enter the market ◦ Public utilities 5
Patents provide the exclusive right to produce a product for a fixed number of years. licenses 6
International Nickel Co. of Canada controlled 90% of world’s nickel reserves. Professional sports leagues control player contract and leases on major city stadiums. 7
Monopoly firms use price & other strategic barriers to keep competition out of the industry. 8
3 assumptions 1.Monopoly is secured by patents, economies of scale, or resource ownership. 2.firm is not regulated by government. 3.a single‑price monopolist 9
Why? monopolist must lower the price to sell an additional unit. Added revenue will be price of last unit sold 10
(1) Quantity Of Output (2) Price (Average Revenue) (3) Total Revenue (1) X (2) (4) Marginal Revenue (5) Average Total Cost (6) Total Cost (1) X (5) (7) Marginal Cost (8) Profit (+) or Loss (-) $ $ $ $ $ $ $ Revenue Data Cost Data ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] ] Can you See Profit Maximization? 11
LO P Q D When price decreases from $142 to $132, one more unit is sold… Gain = $132 $ Revenue will increase by $132 with the extra unit sold Figure 8- 2
LO P Q D but revenue loss = $10 X 3 units Loss = $30 When price decreases from $142 to $132, one more unit is sold… Gain = $132 Marginal revenue = $ = $102 < $132 (price) Marginal revenue = $ = $102 < $132 (price) $142
firm controls output and price but is not free of market forces, since the combination of output and price that can be sold depends on demand. 14
Total revenue test 15
LO Q Total revenue Price per unit TR D Inelastic Q MR Elastic TR Figure 8- 3
MR = MC rule No supply curve 17
Cannot charge the highest price it can get ◦ Profits are max where MR = MC Total profit is the goal ◦ Not unit profit Monopolists can receive economic profits greater than zero in the long run. ◦ Losses can also occur → shut down in LR 18
Monopolist produces less Monopolist charges higher price P > MC 19
Productive efficiency? Allocative efficiency? 20
More unequal Transfer of income from consumers to business owners 21
Regulatory commission ◦ socially optimal price ◦ Fair-return price 22