epode-international-network.com GYERE Hungary Zsuzsanna Szucs Kinga Bartha

CBPS PREVENTION NETWORK 2 INTRODUCTION – SETTING THE SCEENE Highest obesity rates among adults in the EU (65%) 2 out of 10 children is obese or overweight Dunaharaszti – the first EPODE community in the country 4655 children in total 6-12y children were surveyed, n= y children have the highest risk for obesity 26,8% of 12y boys and 30,6% of 10y girls is obese or overweight Among 7-10y children malnutrition is also a problem

CBPS PREVENTION NETWORK 3 PROGRAMME NAME Objectives To reduce ratio of obesity by at least 5% (from 26,5% to 21,5%) Reach out to 4655 children Main activities Baseline survey 3 thematic campaigns (fruit&vegetables, whole grains, hydration) 4 events (incl. 1 GYERE Day) Drawing contest Target groups 0-18y children and their families in Dunaharaszti city Communication tools Media campaign (continuous, off- and online incl. social media) Educational leaflets, games Political support Mayor and leadership team of Dunaharaszti city State Secretary of Health Private partners Semmelweis University, Faculty of Health Sciences National Institute for Children’s Health ComLab (PR agency) Local schools, kindergartens, midwive’s services The Coca-Cola Foundation (sponsor) GYERE (Children’s Health)

CBPS PREVENTION NETWORK 4 Q2 Q1 Political commitment Continuous presence in the local newspaper („Dunaharaszti Hirek”) and website (dunaharaszti.hu), interviews, story generation Cooperation with the local Midwives’ service Baseline survey (data analysis and reporting) Campaign/1 – fruit& vegetables Membership in Fb group for moms in Dunaharaszti Information meetings with parents Campaigns Communication Public Private Partnership Evaluation Presentation on the health committee meeting of the Dunaharaszti local government Lecture on congress of the Hungarian Obesity Association PROGRAMME DEVELOPMENT (Q ) Campaign/2 – whole grains GYERE Facebook page Campaign/3 – hydration Cooperation with the local Midwives’ service weekly GYERE offer in canteens (schools, kindergartens) = events

CBPS PREVENTION NETWORK 5 OUR STRENGTHS Campaigns/ Communication Public-Private Partnership Evaluation and dissemination Political commitment Campaigns/ Communication Public-Private Partnership Evaluation and dissemination High level local political support Commited local project manager delegated by the mayor Childhood obesity is a hot topic – good acceptance by stakeholders and media Professional PR support Utilization of local communication channels (print, online incl. social media) 52 weeks communication calendar Thematic campaigns – in depth approach Commitment of local institutions (schools etc.) Cooperation with the Semmelweis University - experienced scientific partners in development and execution of health education programs On-site dietician Baseline survey (intervention and control group; anthropometric data)

CBPS PREVENTION NETWORK 6 OUR CHALLENGES AND BARRIERS Challenges Political commitmentCampaigns/ CommunicationPublic-Private PartnershipEvaluation and dissemination Slow engagement of the health government (no achievements to show up so far) Parents’ engagement Involvement of local entepreneurs, companies, sport clubs System restructuring at national institutions affecting collaborating partners Barriers Political commitmentCampaigns/ CommunicationPublic-Private PartnershipEvaluation and dissemination Only moral, but no financial support from the health government Poor health status and low level of health consciousness among the Hungarian population Work overload on teachers Limited human resources at the Hungarian Dietetic Association (EPODE project partner) Lack of published data on childrens’ health status and eating habits Limited cooperation, work in silos within the local scientific community

CBPS PREVENTION NETWORK 7 Thank you for your attention!