1 Marketing PCBN PCBN Pacific Coast Business Networking September 2, 2015

Outline Elements of successful networking groups What makes PCBN different? Creative Processes How to market PCBN

What Makes a Networking Group Successful? The essential elements of a successful networking group: Purpose — How will attendees benefit from attending meetings and making new contacts? Is there a "passion" that will encourage participation? People — What common interest or need holds your community together? Promotion — How do you reach out to new people in the area who share an interest in the networking group's purpose for meeting?

What Makes PCBN Different? Training Mutual Support Emotional Bonding

What does Marketing PCBN Involve ? The action of promoting PCBN, including market research and generating visibility. Strategy for allocating resources to achieve objectives (Resources include: Website, social media, admin, finance) Understanding member needs Meeting the needs and wants of members and prospects

Differences of Advertising, Marketing & Public Relations Advertising: “If the young man tells his date how handsome, smart and successful he is — that's advertising.” (S.H. Simmons)

Differences of Marketing, Advertising & Public Relations Marketing: "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.” (S.H. Simmons) Public Relations: “If someone else tells the young woman how handsome, smart and successful her date is — that's public relations.” (S.H. Simmons)

Promotes PCBN as an attractive service Facilitates PCBN to attract new members and compete with larger groups Helps increase membership The Role of Marketing & PR

Creative Marketing Strategy What is it? An outline of what message should be conveyed, to whom, and with what tone.

Creative Marketing Strategy How do you develop a creative marketing strategy? 1. Determine the basic problem or what the campaign must address 2. Determine what the advertising or communication objective will be 3. Determine the target audience

Creative Marketing Strategy How do you develop a creative marketing strategy? 4.- What is the major selling idea or key benefits to communicate 5.- Develop a creative strategy statement 6.- Develop supporting information and requirements

PCBN Marketing Strategies Marketing Website, Social Media, Materials, Public Relations Articles, Testimonials,