Goodbye SEO, hello ASO App Store Optimization(ASO) ASO is SEO for mobile apps.ASO is the first step to succeed in mobile app marketing.It is the process.

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Presentation transcript:

Goodbye SEO, hello ASO App Store Optimization(ASO) ASO is SEO for mobile apps.ASO is the first step to succeed in mobile app marketing.It is the process of improving the visibility of a mobile app (iPhone, Android, Windows Phone) in the app store (iTunes or Google Play).63% of people discover apps via search.It is easy way to approch.

Two Types On Page Optimization App name/ App Title App description Category selection Keywords Meta data Favicon(Favourite Icon Offpage optimization Popularity Downloads Behavior(Screen shots)

ASO Tools Keyword Rankings:how your app ranks for particular keyword. Keyword Spy:What keywords are use your competitors. Install reports:How many users are install and use your app Flurry integration:Mobile analytics tool. Algorithm sonar:Recently which algorithm are use Google Play.