By Karen Kavanaugh BUS 111

A location based application. It allows user to check into locations through a smartphone app or SMS. The site allows consumers to share information with other consumers and for businesses to interact with consumers.

Founded by Dennis Crowley & Naveen Selvadurai Founded in 2007 but Launched in March 2009 at South By Southwest Interactive- Austin, Texas Can be used on: – Android – iPhone – Blackberry

Over 10 Million Users World Wide – Over a billion check-ins a day & growing Over 500,000 Businesses Over 85 Employees – Headquarters in New York, NY – Other office in San Francisco, CA

Expand Circle – Through Facebook & Twitter friends – Share Pictures, Opinions, Suggestions about locations and service – Check-in with Friends

-My Lists -Lists I’m Helping My Friends Create -Lists I Follow -Lists my Friends have Created

Foursquare is a great opportunity for businesses to connect with consumers Can encourage customers to visit locations by offering great deals and coupons.