© 2015 Move, Inc. All rights reserved. Do not copy or distribute. 1 DIGITAL INSIGHTS Statistical Intuitions and Industry Insights from realtor.com ® August.

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Presentation transcript:

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. 1 DIGITAL INSIGHTS Statistical Intuitions and Industry Insights from realtor.com ® August

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. GOT DATA? Tracking virtually all listings in real time 2 Source: Realtor.com ®

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. THE WINDOW INTO DEMAND Traffic up 21% over July 2014; year olds up 33% 3 Source: Realtor.com ® Analysis of comScore Media Metrix ® Real Estate Category Unique Visitor Data 33% of 55+, 57% of 35-54, and 70% of in July

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. INTENTIONS TO BUY HIGH Very little variation in intentions all year long 4 Source: Realtor.com Survey of Buyer Traffic

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. 5 DO THE MATH

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. COMPOSITION OF TRAFFIC MATTERS Buyer traffic that is serious or intends to buy soon more insightful 6 Source: Realtor.com ®

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. Take 3 to 12 months to buy Are much more likely to have already spent 3-6 months looking Are not likely to wait more than a year Are not as bothered by issues other than supply Do things: Search on other websites (69%) Pre-approved for mortgage (3X more likely) Request info online (50% more likely) Visit open houses (50% more likely) Make offers (4X more likely) Working with buyer’s agent (2X more likely) Signed contract with buyer’s agent (5X more likely) 7 INSIGHTS ABOUT SERIOUS BUYERS A serious buyer rates likelihood to buy at 8-10 out of 10

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. IMPEDIMENTS TO PURCHASE Biggest issues for serious buyers are supply-related 8 26% 13% 33% 30% 25% 13% 32% Source: Realtor.com Survey of Buyer Traffic, August

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. SERIOUS BUYER COMPOSITION All ages represented but are driving the market now 9 Source: Realtor.com Survey of Buyer Traffic, August

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. 10 THERE IS NO SUCH THING AS A US HOUSING MARKET

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. 11 LISTING PRICES GREW 7% Y/Y IN JULY Median list price increases are widespread July 2015 Source: Realtor.com ®

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. 12 HOTTEST ZIPS IN 2015 Factoring in supply (age of inventory) and demand (list views) Source: Realtor.com ®

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. 13 HOTTEST MARKET: SAN FRANCISCO Almost every zip is in the 90 th percentile for hotness Source: Realtor.com ®

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. 14 DALLAS IS ALSO HOT ALL OVER Only outlying zips have less hotness Source: Realtor.com ®

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. 15 DENVER IS MOSTLY HOT ALL OVER Except in the sparsely populated southwest corner of the MSA Source: Realtor.com ®

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. 16 HOTNESS IN ST. LOUIS St. Louis has hot zip codes but more variation Source: Realtor.com ®

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. GEORGIA’S HOTTEST ZIPS THIS YEAR Based on supply and demand 17 Source: Realtor.com

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. MILLENNIAL PROPENSITY interest relative to other age groups (April 2015) 18 Source: Realtor.com

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. HOTTEST HOMES LAST 90 DAYS 35 of the 1000 hottest listings are in Georgia 19

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. FOCUS ON ATLANTA 25 of them are in Atlanta Metro 20 Source: Realtor.com

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. WHAT’S DRIVING DEMAND Lifestage Propensity For Top 10 Hottest Zips In Source: Realtor.com, Nielsen PRIZM Lifestage Groups

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. MORTGAGE DATA AND TRENDS The consumer needs help navigating the financial puzzle 22 Source: Realtor.com

© 2015 Move, Inc. All rights reserved. Do not copy or distribute. 23 Jonathan Smoke Chief Economist realtor.com

THANK YOU © 2015 Move, Inc. All rights reserved. Do not copy or distribute. 24