Secondary & Primary Data Data Sources Observational Research Focus Group Research Survey Research Behavioral Data Research Approaches Questionnaires.

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Presentation transcript:

Secondary & Primary Data Data Sources Observational Research Focus Group Research Survey Research Behavioral Data Research Approaches Questionnaires Qualitative Measures Research Instruments Sampling Unit- Who is to be surveyed? Sampling Size - How many People should be surveyed? Sampling Procedure - How should the respondents be chosen ? Sampling Plan Mail Questionnaire Telephone Interviews Personal interview Contact Methods

Cultural FactorsSocial Factors Personal Factors

Building the Brand Identity to best portray the Positioning of the Mall Picking the right Name Developing the right Logo Colour Schemes to fit the positioning of the Mall Develop in-store Branding Concepts to re-iterate the positioning through Visual Merchandising Space on Hire Signage Show Windows Directional Signage Brand Equity – the way the consumers value and perceive the brandBrand Loyalty – to ensure re-visits from the target consumerTenant MixZoning

Apparel Restaurants, Fine dining, Food Courts, Lounge Bars, Coffee Shops Food & Beverage Multiplexes, Fun Zones, Day Care Centers, Spa Solutions, Fitness Centers & Promotional Areas Entertainment Jewelers, Footwear & Décor Stores AccessoriesElectronics Stores Hyper Market / Super market & Specialty Grocery Bookstores, Lifestyle Stores & Home Stores Escalators, Wheel Chair Access, Parking Types, Valet Access, Prams, Baggage Counters, Help Desks, Security & Children’s Play Areas Facilities

Create the appropriate Brand & Product MixTailor made Tenant Mix and Zoning to get the maximum profitability per square footStrategic Occupation Planning & Surplus Space DisposalLeasing and negotiationsLegal Consulting (if required)

Analyzing their relevant experience in similarly positioned mallsResearching Previous projects handled by the Mall management CompanyAbility to work within the defined budgetFeasibility of outsourcing to the particular organizationLocal strength, services and backup of the organization

Print Media Newspaper Articles & press releases Magazines Articles Print advertisements in Newspapers and Magazines Direct print media through : Pamphlets, Banners, Internet Radio Radio Jingles On site Contests Off site contests Mobile Phone Marketing

Ensuring the presence of Important personalities and Celebrities Marketing and Promotional “Opening Day” Schemes Performing Artists Customer Interactive Programs Special Floor Graphics Children’s Attractions Entertainment Activities - Contests, Competitions, Lucky Draws, etc. And many more…

Marketing Mix ModelingAnnual Marketing Plans Building Loyalty to ensure continued and additional footfalls Customer Relationship ManagementEvent marketingSponsorships