What’s ? Social image sharing. Old idea. New technology.

Social image sharing circa 19,000 BC

Social image sharing circle 1986

Social image sharing circa 2002

Social image sharing today

The Perfect Combo Pinterest Mission: Connect everyone in the world through the “things” they find interesting. Equine Network: We’ve got more horsey “things” than anyone in the industry. Together: Create community and conversation. Connect horse people. Celebrate horse power.

Main Page Screen

Individual Pinboard Screen

“spreading like a zombie apocalypse virus” - Mashable One of the fastest-growing social media platforms to ever hit the web 16 million monthly users and growing

More Users, Engaged for Longer

Why the Pindiction? 1.Simplicity of the design 2.Digital hoarding 3.Refuge 4.Super Easy & Accessible

Popular Pinboard Topics* Overlap with Existing Equine Network Content 1. Home (17.%) 2. Arts & Crafts (12.4%) – Strong DIY following 3. Style/Fashion (11.7%) 4. Food (10.5%) 5. Inspiration/Education (9%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) * *March, RJ Metrics

Who Pins? ABOVE AVERAGE HOUSEHOLD INCOME Conveniently, a demographic that matches (much of) ours: middle age, affluent women.

Why bother? 1.Provide value to users. Another content outlet. (Photoshoot leftovers, behind- the-scenes from training sessions, live event pinning and video content.) Within five days of Feb. 1, when Lionsgate introduced video content to its Pinterest profile, Lionsgate BeFit’s YouTube activity doubled, from 200,000 to 400,000 views. “I think we are reaching our audience in such a way that makes them highly, highly engaged with our product,” says Lionsgate digital brand and content manager Tahndi Campbell.

2. Astounding referral traffic to website: * Real Simple’s site traffic from Pinterest has surpassed referrals from Twitter and Facebook combined, making it the second biggest referral source after Google. * Martha Stewart Living and Martha Stewart Weddings have seen similar results, with Pinterest occasionally driving more Web traffic than Facebook or Twitter over the past year. * Pinterest was the fourth-biggest traffic source for EatingWell, generating 7% of its site visits in January. * After 6 weeks of strategic pinning (w/pins linking back to their site) the Pentagon boosted web traffic by 82%.

3. Strengthen brand & connection with audience via interaction. 4. Forecast trends to help shape magazine content. 80% of all pins are re-pins. See which of your posts gain tractions and see where, and what else, your readers are pinning.

A picture’s worth a thousand words

Users Trust Pinterest More Than Facebook More women said they made a purchase based on what they saw on Pinterest than any other site – blogher More women trust recommendations on Pinterest versus any other social media site

Purchasing power Wayfair (formerly CSN Stores), the second largest home goods retailer by revenue, has found that Pinterest referrals are more likely to make a purchase and spend more on average than visitors from other social channels. Pinterest is projected to account for 40% of all social media driven purchases by Q Facebook will fall to 60%.

Monetizing Pinterest Pinboard contests Pinspiration contests Pinathons – gets your content out there Live pin an event, “brought to you by X.”

Hosting a Contest Check evolving terms of service on Pinterest site. Ask users to create special pinboards to enter. Users send link of their pinboards so you evaluate Winners selected by editors, most liked or repinned post or straight sweepstakes.

Contest Examples

Best Practices Pin from original source and give credit Promote through other SM platforms Keep it interactive: Like, repin or comment on other’s pins that align w/your brand. Feature user-generated content Create activities to get consumers to interact w/your boards, i.e. scavenger hunts See who pinned you: pinterest.com/source/yourwebsite.com Pin w/brand’s lifestyle in mind Leverage influencers: WWCP: What would Clinton Pin?

Pintastic Brands

Pintastic Publications

Most Pinfluential Check out what Hearst & Conde Nast, etc. are up to: es-racing-capitalize-pinterest/233865/?page=2

Analytics: You Beta Believe They’re Working on Them Various tools. Sign up for their waiting list 7 Useful Pinterest Tools to Supercharge Your Pinfluence: tools/ Promises to measure your pinfluence and give it a monetary value NEW: Pinterest newsletter WP Pinner NEW: Pinterest newsletter WP Pinner