2011 Annual Report

Facility Information : –1,888 Get Golf Ready certified facilities –790 active facilities have reported 32,030 students –Average of 40.5 students per facility (up from 31.9 last year) –94% of Engaged Facilities said they are likely to continue offering the program GGR Highlights 2011

Participant Information: –Program met or exceeded expectations for 98% of participants –60% female –28% minority –65% enrolled alone, up significantly over the first year (53%) –42% never played golf before; 32% were lapsed golfers GGR Highlights 2011

Participant Information: –78% continued to play/practice in their first year –77% continued to play/practice in their second year –63% continued to play/practice in their third year And the Graduates are playing lots of golf… Core golfers plays 8+ rounds per year Avid Golfers play 25+ rounds per year GGR Highlights 2011

Average Occasions* Participation % * Average occasions among those engaged in activity. Engagement with the Game (2011) First Year Average

# of Golfers Created9,2178,83717,712 Avg. Golfer Spend$895$907$984 Total Golfer Spend$8.2 M$8.0 M$17.4 M Golf$3.8 M$4.4 M$8.6 M Food/Beverage$0.8 M$0.9 M$2.2 M Equipment/Apparel$3.6 M$2.7 M$6.6 M GGR Investment$750,000$650,000$575,000 Total GGR ROI$11 : $1$12 : $1$30 : $1 Return on Investment (ROI)

2009 Cum Cum 2011 Cum. # of Golfers Created9,21718,05435,766 Total Golfer Spend$8.2 M$20.8 M$61.3 M* Golf$3.8 M$12.8 M$34.8 M* Food/Beverage$0.8 M$0.9 M$7.9 M* Equipment/Apparel$3.6 M$7.1 M$18.6 M* GGR Investment$750,000$1.4 M$2.0 M Total GGR ROI$11 : $1$15 : $1$31 : $1 Cumulative Return on Investment * Includes spending in Year 2 & Year 3 by first and second year participants. Total = $26.8 M; Golf = $18.0 M; Food/Beverage = $3.1 M; Equipment/Apparel = $5.7 M

What GGR New Golfers Spend in the First Year Average Spend Range Fees$91 Greens Fees – Play Golf$330 Food & Beverage$125 Additional Lessons$64 Equipment Purchases$248 Apparel Purchases$126 Total Spend for Each New Golfer (not including $99 GGR Fee) $984 8 New Golfers are Consumers! Among Get Golf Ready participants who completed the program and continued to play

# of Get Golf Ready Graduates3050 Per Student Revenue$99 GGR Program Revenue$2,970$4950 GGR Graduates who are Retained Continue Playing Golf (78%) 2339 Average Spend for Each Retained Golfer (Not including $99 GGR Program Fee) $984 New Golfer Spending (Not including $99 GGR Program Fee) $22,632$38,376 Total Spend From New Golfers $25,602$43,326 More that $25,000 from 30 Get Golf Ready Participants! New Golfers are Great for Facility Business!

Individual Contributor ROI (Illustrative) Since Program Inception in 2009 Overall Equipment Spend from GGR$18.6 M Contributor Market Share (Blended)10% Contributor Revenue (Retail)$1.9 M Retail to Wholesale Conversion70% Contributor Revenue (Wholesale)$1.3 M Contributor Gross Margin %35% Contributor Gross Margin$456,000 GGR Investment$100,000 Individual Contributor ROI$4.6 : $1

Get Golf Ready Projections Get Golf Ready Facility Projection Summary Registered Facilities Added 1,0001,7502,5003,250 Total Retained Golfers per Year * 40,00070,000100,000130,000 Total Rounds of Golf per Year 440,000770,0001,100,0001,430,000 Total Annual Spending $36,000,000$63,000,000$90,000,000$117,000, Registered Facilities Added 4,0004,5005,000 Total Retained Golfers per Year * 160,000180,000200,000 Total Rounds of Golf per Year 1,760,0001,980,0002,200,000 Total Annual Spending $144,000,000$162,000,000$180,000,000 Assumptions: Avg of 50 students per facility, Retention rate is 80%, Annual rounds ar 11, Annual avg spend is $900

Interesting Feedback

More on-course time during program (top mention) Follow-up group lessons - many participants don’t feel they're ready to play on their own yet or ready to invest in private lessons. Round of golf with an instructor - additional on-course instruction (even if charged a fee), since they don’t feel ready to go out on the course on their own (or with other beginners). More post-lesson interaction with participants - organize groups or share contact info so graduates can play with others at their skill level. Split the class according to skill level (beginners versus those that are getting back into the game). Discounts for the range and course so they can practice during and after the GGR program. Offer hand-outs of the material covered in each lesson or a video of the lesson. Suggested Changes/Improvements (Consistent with previous years)

Q.Does your facility offer continuing playing opportunities (such as graduate outings or leagues)? Continuing Playing Opportunities

How “Golf Ready” Are Participants? (From 2010) Top 3 Box % “Golf Readiness” (0-10 scale; 10=Completely Ready) Sorted in descending order by percentage change (pre vs. post)

Reasons For Not Continuing To Play Manageable Q.What is the main reason(s) that you haven’t continued to play golf? (Multi-response)

Q.Who do you think should be most responsible for creating new golfers? (Select up to two) Who Should Be Responsible for Creating New Golfers? Among Get Golf Ready Coordinators