Search Engine Optimization. Search engine market share Feb-2013: Search engine market share Ref:

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Presentation transcript:

Search Engine Optimization

Search engine market share Feb-2013: Search engine market share Ref:

Search engine optimization

"Google's Guidelines on Site Design"

"Google's Guidelines on Site Design"

Search engine optimization techniques 1. Domain name strategies - domain names are traffic magnets - choose a domain name that will increase your search engine ranking. How? - use keywords, location, advertising terms, product names - choose a keyword that is important for your business

Search engine optimization techniques

References Beel, Jöran and Gipp, Bela and Wilde, Erik (2010). "Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co.". Journal of Scholarly Publishing. pp. 176–190. Retrieved April 18, "The Most Important SEO Strategy". clickz.com. ClickZ. Retrieved April 18, "Google's Guidelines on Site Design". google.com. Retrieved April 18, Danny Sullivan (June 14, 2004). "Who Invented the Term "Search Engine Optimization"?". Search Engine Watch. Retrieved May 14, See Google groups thread.