MICHEL MCCLUNG LAUREL TEMME JAKE SPACEK Good Morning Starbucks Commercial Starbucks Glen
STRENGTHS NUTRITION CONSCIOUS FAIR TRADE TRANSNATIONAL COMPANY GREAT CUSTOMER SERVICE VIVACIOUS ENVIRONMENT LOCATION GREAT COMPANY TO WORK FOR
WEAKNESSES PRICE LOCATION TARGET MARKET STRICT COMPANY POLICIES GLOBAL COMPETITION Nightline Video
OPPORTUNITIES COBRANDING WITH FOOD AND OTHER BEVERAGE COMPANIES TO SELL IN THE CAFÉ’S SELL DIFFERENT FAIR TRADE PRODUCTS EXPAND GLOBAL OPERATIONS
THREATS COMPETITION THEY REMAIN VULNERABLE TO THE POSSIBILITY THAT THEIR INNOVATION MAY FALTER OVER TIME. ECONOMY OF THE COFFEE BEAN COFFEE DRINKING TREND MAY TURN TO ANOTHER BEVERAGE
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