M UXAGAT V INHOS B RAND O VERVIEW. Building The Brand: Selling Points: DOC Douro Muxagat was founded by husband-and-wife wine-makers Mateus Nicolau de.

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M UXAGAT V INHOS B RAND O VERVIEW

Building The Brand: Selling Points: DOC Douro Muxagat was founded by husband-and-wife wine-makers Mateus Nicolau de Almeida and Teresa Ameztoy in their garage in 2002 in the village of Muxagata, which means “owl and cat” in Portuguese Essence: An inventive, artisanal expression of the Douro Valley using indigenous yeasts and traditional foot treading Winemker/Owner Mateus Nicolau de Almeida 1.Small production: 2,000 cases per year 2.Indigenous yeasts are used 3.Grapes are foot-trodden in traditional granite lagares 4.Average vine age 40 years 5.Character-driven wines that express the elegance, body, fruit and spirit of the Douro Valley, the world’s oldest demarcated region. 6.The same grapes used to make Port are used for Douro’s table wines 7.Mateu Nicolau de Almeida is the grandson of Barca Velha, creator and oenologist for Ferreira and the son of oenologist and managing director of Ramos Pinto Prioritize: 1.Mux Tinto (S) 2.Mux Branco (S) 3.Muxagat Rose (S) 4.Muxagat Tinta Barroca (S) 1.Vineyards on steep terraces in the Douro Superior overlooking the famous Paleolithic Foz Côa cave engravings 2.Muxagat’s winery is now located in the town of Meda. Almeida reclaimed an old winery that had been abandoned during the 1974 revolution 3.Target boutique wine shops and Mediterranean/tapas restaurants 4.BTG at higher-end restaurants and innovative wine bars, especially Tinta Barroca

Available POS: Brochure, Sell Sheet, Shelf Talker Distribution Channel On Premise: 40% Off Premise:60% On Premise: 40% Off Premise: 60% On Premise: 30% Off Premise: 70% Varietal Composition 60% Touriga Nacional, 35% Touriga Franca, 5% Sousao Aged 14 mos in Austrian & French oak 90% Rabigato, 5% Siria, 5% Gouveio Aged 8 mos in Austrain & French oak 100% Touriga Nacional Aged 8 mos in old French oak 100% Tinta Barroca No oak Competitive Set Churchill’s (Fred Wildman), Vale do Bomfrim (Premium Port), Meandro do Vale Meao (WJ Deutsch), Vallado (Quintessential) Planalto (Evaton) Churchill’s Rose, Herdade do Esporao Rose Churchill’s (Fred Wildman), Vale do Bomfim (Premium Port), Meandro do Vale Meao (WJ Deutsch), Vallado (Quintessential) Pricing SRP: $29.99 Min. SRP: $26.99 BTG: $18 Wine List: $40-$60 SRP: $24.99 Min. SRP: $21.99 BTG: $15 Wine List: $30-$50 SRP: $16.99 Min. SRP: $14.99 BTG: $11 Wine List: $25-$35 SRP: $19.99 Min. SRP: $17.99 BTG: $13 Wine List: $30-$40 WL Categories WL Categories: Portugal, Iberia, Douro, International Reds List As: Muxagat Mux Tinto, Douro DOC, Portugal WL Categories: Portugal, Iberia, Douro, International Whites List As: Muxagat Branco, Douro DOC, Portugal WL Categories: Portugal, Iberia, Douro, International Rose List As: Muxagat Rose, Douro DOC, Portugal WL Categories: Portugal, Iberia, Douro, International Reds, Full Bodied, Reserve List As: Muxagat Tinta Baroca, Douro DOC, Portugal Recent Press 2010: 92 WE 2009: 92 WE 2008: 88 WA 2011: 88 WE 2010: 88 WE 2009: 88 WA, 87 WS, 89 WE 2008: 90 WA, 86 WS 2011: 87 WE 2010: 87 WE 2008: 86 WA Specifications UPC/CS: UPC/BTL: CS Pack: 6 /750ml Dimensions: 6.3Hx9.25Wx12.2L Weight: 17.64lbs Pallet: 108 Layer: 9 UPC/CS: UPC/BTL: CS Pack: 6/750ml Dimensions: 6.3Hx9.25Wx12.2L Weight: 17.64lbs Pallet: 108 Layer: 9 UPC/CS: UPC/BTL: CS Pack: 6 /750ml Dimensions: 6.3Hx9.06Wx12.6L Weight: 17.64lbs Pallet: 108 Layer: 9 UPC/CS: UPC/BTL: CS Pack: 6/750ml Dimensions: 6.69x9.45x11.42 Weight: Pallet: 117 Layer: 9 Mux TintoMux Branco RoseTinta Baroca