January 30, UPU Strategy Conference 2010 Dr. Ramesh A. Lakshmi-Ratan, President, Pitney Bowes Document Messaging Technologies Technological advances and changing behaviors: How can Posts remain relevant to their customers

January 30, Start here. Go anywhere. It’s a whole new communications world. Opportunities to connect better with your customers are endless—and go far beyond traditional mail and mail delivery.

January 30, International Posts Opportunities to connect to customers PhysicalDigital Financial

January 30, Empowered Consumers Media preferences New Media Social Networking Mobile++

January 30, Digital Connections Mobile today is more ubiquitous than TVs and PCs – combined! SMS MMS Web Bluetooth GPS QR Codes

January 30, Customer Communications Management Customer Intelligence Location Intelligence Enterprise Database Data Integration Document Composition Production Intelligence Output Management Print Mail Fulfilment Office Documents Document Archive Channel Intelligence Call Center Customer Sortation Postal Service E-Present E-Bill Internet Integrated network of connections for more powerful and effective customer communications

January 30, Advances in technology Innovate to grow  Reduce USO costs  Improve quality  Reduce cost of the mail channel  Find new sources of revenues  Alternative channels  Protect/grow existing revenue  Lower mailers ’ cost of doing business  Develop synergies between channels  Postal kiosks to remote locations Value chain optimization e-Diversification Add value to the core mail/parcels business

January 30, Considerations  Engage mailers, Posts and technology partners  Further facilitating access to new technologies by increasing the number of pilot tests in all regions  Encouraging concrete public/private partnerships Pitney Bowes sponsored pilot tests ?

January 30, Every connection is a new opportunity ™