Good Logo Design. KISS Principal Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of.

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Presentation transcript:

Good Logo Design

KISS Principal Simple logos are often easily recognized, incredibly memorable and the most effective in conveying the requirements of the client.

Memorable Subject matter of a logo is of relatively little importance. Ultimately, the only mandate in the design of logos, it seems, is that they be distinctive, memorable, and clear.

Timeless Leave trends to the fashion industry.

Versatile Work first in black and white to ensure that the logo will look good in its simplest form.

Appropriate A logo derives its meaning and usefulness from the quality of that which it symbolizes. Of the top 50 brands of the world – 94% of the logos do not describe what the company does.

Which ones are appropriate?

Relies On Trends Uses Raster Images

Contains Stock Art Has Too Many Fonts

Relies On Color For Its EffectPoor Choice Of Font

Overly Complex Copies Others