LOGO DESIGN AND BRANDING. WHAT IS YOUR DEMOGRAPHIC? Demographic: the qualities (such as age, sex, and income) of a specific group of people : a group.

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Presentation transcript:

LOGO DESIGN AND BRANDING

WHAT IS YOUR DEMOGRAPHIC? Demographic: the qualities (such as age, sex, and income) of a specific group of people : a group of people that has a particular set of qualities What age group, gender, stlye, interests are you making your company and logo for? How will your logo relate to your demoraphic?

TARGET AUDIENCE Target Audience: the group of people you are trying to reach in your marketing efforts Who will be buying your product? What ways can your logo or brand reach your target audience?