BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Ram Kapoor Executive Director, Marketing & Digital Communications How UC Berkeley is reaching further.

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BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Ram Kapoor Executive Director, Marketing & Digital Communications How UC Berkeley is reaching further Branding panel

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 “The brand work is excellent! It is a distinctive position that is true to Berkeley.” - David Riemer

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Update 1: The brand site is a living, breathing place! We are continuing to update the site with tips, tools and downloads. Recent additions include templates for an html newsletter, trifold brochure, TV screen, and a series of video tutorials Get updates via the Facebook BC2 group Berkeley Communicators Community (earlier called C3) brand.berkeley.edu

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Update 2: Logo lockups Our design team is available to consult with your department if you have questions about your logo lockups.

A recent example:

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Update 3: Digital Gallery 14,000 images 3,000 downloads 331 active users

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Update 3: Digital Gallery 14,000 images 3,000 downloads 331 active users 8 contributors

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Update 4: Brand Aid Tips sheet Help desk

BERKELEY COMMUNICATIONS CONFERENCE | June 13, 2013 Your branding panel today Kasia Allen Graduate Division Marty Takimoto Residential and Student Service Programs (RSSP) Kassie Darling Office of the VC Research