Concepts for Information Design: Communication Concepts.

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Presentation transcript:

Concepts for Information Design: Communication Concepts

HCDE 510 Information Design, Fall 2012 Department of Human Centered Design & Engineering, University of Washington David K. Farkas

Communication Discourse Document Media Information Design Negotiation of meaning Genre Concepts

Communication Working definition: The process of sharing our thoughts and experiences We communicate messages, information, knowledge, wisdom, etc.

Discourse Definition: Communication through language Speech Text Visuals* Content UX: User experience from content— primacy of crafted discourse.

Document Discourse that is crafted (has value) and recorded. Traditionally documents were fixed, designed not to change. Now we have an “open” documents—e.g. Wikipedia.

Name some categories of documents Static text and graphic Moving graphics Interactive Emerging technologies

About documents Is there a user experience? Is there a UI?

Media Communication technologies that transcend time and space

Information Design Information design is the use of imagery, text, and sound to create a message and information experience. Information design typically results in mediated communication products, but can be said to include crafted human activity in the physical world—such as presentations, pageants or mixed- reality creations.

Genre A genre is a recognized category of document. A genre is (1) recognizable as an instance of a genre and (2) fulfills a recognized social role (purpose).

Identifying genres: How do we know what genre this is?

The standard expository model: A format for many genres

Negotiation of meaning Communication is deeply social. Meaning is co-constructed among communicators. Writers internalize their audiences and stakeholders as they compose. Readers do not passively absorb. Rather they apply their own framework, opinions, etc.

Negotiation of meaning Shannon and Weaver’s model is inadequate.

Negotiation of meaning The Nuremberg Funnel