Coming to America Agency Bringing international companies to the US since 2014 Welcoming Indofood
Indofood to America Proposal to move from Indofood from Indonesia to Phoenix, Arizona Proposal to move from Indofood from Indonesia to Phoenix, Arizona New opportunity available for large source of income New opportunity available for large source of income
New Proposed Company Changes Changes culture from Indonesia to American by simplifying the logo Changes culture from Indonesia to American by simplifying the logo
Current Indonesia Economy GDP billion US dollars GDP billion US dollars Unemployment Rate- 5.9% Unemployment Rate- 5.9% Cost 49% more to live in Phoenix rather than Jakarta Cost 49% more to live in Phoenix rather than Jakarta
Projected Indonesian GDP
Current United States Economy Current GDP Trillion Current GDP Trillion Our GDP has increased by 1.05 trillion in the last 5 years and is continuing to rise. Our GDP has increased by 1.05 trillion in the last 5 years and is continuing to rise. Current Unemployment Rate- 5.8% Current Unemployment Rate- 5.8%
United States GDP Growth Rate
Comparing Economies 1 US Dollar = Rupiah 1 US Dollar = Rupiah 1 Rupiah = US Dollars 1 Rupiah = US Dollars 0-5% Tariff between US and Indonesia 0-5% Tariff between US and Indonesia Indonesia minimum wage- $3.28 an hour ( Rupiah) Indonesia minimum wage- $3.28 an hour ( Rupiah) US minimum wage- $7.25 an hour ( Rupiah) US minimum wage- $7.25 an hour ( Rupiah)
Currency Converter between US and Indonesia
United States Outlook Always will be market for quick, Always will be market for quick, easy food College students expected to grow by 14% in the next 10 years (target population) College students expected to grow by 14% in the next 10 years (target population) (20.2 million undergraduates) (20.2 million undergraduates)
Welcome to Phoenix! Current Population million Current Population million Target Population- College Students (Arizona State)- 76,771 Target Population- College Students (Arizona State)- 76,771 Unemployment rate- 6.4% Unemployment rate- 6.4% Forbes- 56 th best city for business Forbes- 56 th best city for business
Why Phoenix? Large young adult population Large young adult population Opportunity for jobs for the city Opportunity for jobs for the city Opportunity to expand within the United States Opportunity to expand within the United States 29.2% college student population 29.2% college student population
New Location Suggestions 671 E Apache Blvd, Arizona State University, Tempe Campus, Tempe, AZ 671 E Apache Blvd, Arizona State University, Tempe Campus, Tempe, AZ
Suggested Location Next to Walmart on campus Next to Walmart on campus Large amounts of daily visitors Large amounts of daily visitors Target population present Target population present Cheap option for grocery shoppers Cheap option for grocery shoppers
Suggested Location 411 N Central Ave, Phoenix, AZ 411 N Central Ave, Phoenix, AZ
Suggested Location Near the on-campus bookstore Near the on-campus bookstore Large amounts of college student visitors daily Large amounts of college student visitors daily Located in a well populated area Located in a well populated area
Arizona Statistics Corporate Tax rate of 6.968% Corporate Tax rate of 6.968% Total Taxes- 39.5% Total Taxes- 39.5% Higher than Indonesia (25%) Higher than Indonesia (25%) Projected 1.1% increase in GDP Projected 1.1% increase in GDP
Job Opportunities Opportunities for employees in the store Opportunities for employees in the store Managerial positions available Managerial positions available More expensive to pay workers in America More expensive to pay workers in America
Contrasting Cultures United States- American has strong western, Christian influences United States- American has strong western, Christian influences Indonesia is in the middle of a Indonesia is in the middle of a trading route in East Asia exposing it to many different Asian Cultures
Competition Instant Ramen- 3.9 billion products consumed in the US in 2012 Instant Ramen- 3.9 billion products consumed in the US in 2012 Shows large market for quick and Shows large market for quick and easy food
Profits/ Expenses $1.39 per unit= Rupiahs $1.39 per unit= Rupiahs Cheaper to make in Indonesia and ship to the U.S. Cheaper to make in Indonesia and ship to the U.S. 8 hour work day= 3, Rupiahs 8 hour work day= 3, Rupiahs 8 hour work day= $58 8 hour work day= $58
Interest Rates Comparison Indonesia interest rates- 11.7% Indonesia interest rates- 11.7% United States interest rates- 3.3% United States interest rates- 3.3% Great time to relocate Great time to relocate
Inflation Rates Indonesia inflation rate- 6.23% Indonesia inflation rate- 6.23% US inflation Rate- 1.7% US inflation Rate- 1.7% Much less within the United States Much less within the United States
SWOT Analysis Strengths Product variety Product variety Quality, cheap food option Quality, cheap food option Establish export trade with the United States Establish export trade with the United StatesWeaknesses Prices compared to competitors Prices compared to competitors Lack of brand name Lack of brand name Opportunities Few competitors Few competitors Large college population Large college population Cheap to import Cheap to importThreats Poor exchange rates Poor exchange rates Higher corporate taxes Higher corporate taxes Higher minimum wage Higher minimum wage
Indofood Commercial
Works Cited on-cpi on-cpi on-cpi on-cpi info/state-taxes/business-income/arizona-taxes-on- business-income.aspx info/state-taxes/business-income/arizona-taxes-on- business-income.aspx info/state-taxes/business-income/arizona-taxes-on- business-income.aspx info/state-taxes/business-income/arizona-taxes-on- business-income.aspx