Let’s start at the beginning… 100% Natural Refractive Index Feather Imperfection Pocket of Air
Filled through surface reaching feathers using a vacuum process
Diamonds go from this: To this:
Less than 5% of suitable feathers do not reach the surface…
Drilled and filled through the drill line A drill line is 100 times wider than a feather
To identify a CE diamond, look for the “flash effect” All clarity enhanced diamonds show a flash effect when viewed from the pavilion Possible colors are blue, pink, green, yellow
Additional examples: Before… After…
1.50 carat RB $4,500 Total ! (before treatment) - Saleable?
Same 1.50 carat $4,500 Total! (after treatment) – Saleable!!!
How do we translate all of this into sales?
DeBeers suggests… DeBeers suggests… DPS Quote in Trade publications: “Make it Your Business to Sell Bigger Diamonds” “…82% of women desire a bigger diamond yet only a small percentage have these desires fulfilled.” In other words…
There is a huge market, especially in this economy, yearning for… A larger or better looking stone for their money The solution: Teva Diamonds Enhanced For Clarity Diamonds
For instance… 1 ct non- CE H SI- $3,300 Total 1.50 ct- CE H SI- $3,300 Total The customer gets a larger diamond for the same amount of money!
Keep in mind… Instead of selling your customers, help them buy CE is not a replacement for non-CE diamonds but rather it’s an option Gauge your customer’s receptiveness Receptive – proceed with CE Not receptive – go back to non-ce It’s that simple!
Sales Support Programs Consumer Brochures In Store sales staff training Choice of Teva Diamond display units and Innovative consumer ads such as in…
... Instore Magazine August 2011
Why Teva Diamonds?
Tap into an untapped market : White eye clean 1 carat For $1,500!!
Jewelry Sample
Any questions…?